Promax – Valcorp Case Study
Valcorp Fine Foods has built a very successful business managing premium food and beverage brands that include Lavazza Coffee, La Gina, Sirena, and Dilmah.
Valcorp announced they have selected the Promax TPM System to drive the transformation of promotional planning and trade spend management in their business.
Valcorp faced a common situation where maintaining systems to plan promotions, forecast accruals and track trade spend and claims was becoming an administrative nightmare. As the existing systems were not integrated, they required large amounts of data to be transferred and then reconciled. ‘We have seen first-hand the risks of having information in separate systems and spreadsheets. The risks of having a trade spend blow out are real and very significant given the size of the deals’, said Michael Hart, Group Marketing Manager Valcorp Fine Foods.
Promax – Tetley Case Study
Tetley Australia announced they have implemented the Promax promotional planning and trade spend management solution. This will assist in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.
‘Tea is a very competitive market with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of trade spend’, said Robert Harris, National Sales manager Tetley Australia.
Promax – Symbion Case Study
Symbion Health Limited’s Consumer division has launched the first phase of its Trade Promotion Management solution system, known as Promax that will drive efficiencies, improve speed to market and better align promotional strategy with sales execution, all leading to higher profit margins.
The Promax solution has been selected to provide a single system for all customer related sales and trade marketing activity for the national and state accounts of the company’s Consumer division. Symbion Consumer is the largest producer and marketer of vitamins and minerals in Australia. Its brands include Nature’s Own™, Cenovis™, Bio-Organics™, Golden Glow®, as well as the pharmacy antiseptic brand, Betadine®.
Promax – SPC Ardmona Case Study
SPC Ardmona have partnered with Promax to help optimize their trade promotions.
Retail and Food Service partners. After a comprehensive review and evaluation of the best solutions available both locally and internationally, Promax was selected as the best fit for SPC Ardmona’s requirements.