Promax Trade Promotions Management expand successful implementation to Beiersdorf UK

London, UK –  Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.

Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.