Düsseldorf, Germany –  Promax Applications Group, a world-leading specialist in trade promotions management and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Henkel Corporation in Germany and The Dial Corporation, a company of Henkel in North America.

Driven by an intensive review of sales processes, Henkel’s goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to their requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.

Manassen Foods, Australia’s leading independent grocery importer and distributor, utilises the Promax Trade Promotions planning, Trade Promotion management and Trade Promotion optimization solution to support its unparalleled focus on Sales, Marketing & Brand building.

Manassen Foods is a privately owned Australian company dedicated to serving the Australian Food Industry. Their Brand portfolio is diverse and spans across many food categories in the Retail and Foodservice sectors.

Auckland, New Zealand – Promax a world-leading specialist in trade promotions planning, trade promotion management and trade promotion optimization solutions (TPM & TPO), today announced the appointment of Stephen MacKenzie as Professional Services Lead for the New Zealand market.

Promax have a rich client base in New Zealand with many acclaimed brands in the FMCG industry in the retail grocery sector, food service sector and the liquor/beverage industry.

The Promax Trade Promotion Management solution has been in place at Sealord since 2004 providing significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.

Sealord has an aggressive growth plan, key to the success of this objective was to  streamline their processes and systems which includes providing a single system which contains all the information on trade spend. The Promax system enables an integration of forecasting and budgets, financial administration, financial control along with improved visibility of trade promotional programs.

With such extensive functionality vital to the ongoing success of Sealord’s business, it’s not surprising that when choosing a Sales Force Automation provider, the seamless integration with Sealord’s ERP platform and the Promax Trade Promotion Management software enabling Sealord to automatically generate key sales performance and drill down on information by territory, store and individual product brand, was of key importance.