The key drivers in selecting the new Promax Trade Promotion Management solution were improvements in promotion ROI, promotion forecast efficiency, international customer management and more.

Atlanta, USA – Promax a world leading specialist in Trade Promotion Management and optimization solutions (TPM & TPO), today announced the appointment of Alan Miller as President of Promax Americas.

With a proven track record for successfully establishing international software companies in the Asia Pacific and US markets, Alan Miller is well positioned to propel the launch of Promax in the Americas.