Promax PX goes live at Valcorp

Sydney, Australia – Promax Applications Group, a world-leading specialist in trade promotions  management and optimization solutions, today announced that Valcorp Fine Foods has successfully gone live with the Promax PX system.

Valcorp, a dynamic business responsible for some of Australia’s most loved premium food and beverage brands has always appreciated the importance of integrated business systems to not only maintain but to also increase their commanding position in the market place.

One of a number of IT initiatives currently underway in the group was the decision a few months ago to replace Valcorp’s primary Trade Spend and Forecasting system.  This was driven by a demand to provide the Account Management team with a better promotional accrual management system and to generate more accurate forecasts for the Procurement Team.

The implementation of the Promax PX system will provide Valcorp the ability to further enhance their efficiencies in planning and evaluating promotional profitability, improved visibility of baseline sales and promotional uplift resulting in seamless communications and collaboration with demand planning.  The Promax PX system’s extensive reporting capabilities will also be an invaluable tool providing instantaneous data helping them refine promotional plans and build value in the brands they represent.

In line with Valcorp’s mission to build long term relationships with their brand principals, this philosophy also spans their approach to IT systems partners such as Promax.  The implementation of Promax PX together with additional analytics functionality and interfacing with other Valcorp systems has been carefully planned.  Mark Dawson, Commercial Manager of Valcorp Fine Foods commented “I am pleased to report the implementation of Promax PX coming in on time and under budget.  This has been achieved through the hard work and dedication of our project management team together with the tireless effort and attention to detail provided by our Promax Implementation Consultant.  The extensive systems and interfacing knowledge provided by Promax has made what is often perceived a somewhat complicated process, a relatively easy one”.