Promax TPM & TPO solution selected by Heinz
Promax PX selected after intensive analysis and its suitability to Japanese market place
TOKYO and SYDNEY – Promax Applications Group, a world-leading specialist in trade promotions management, sales planning and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Heinz Japan.
Heinz is a world leading marketer and manufacturer of food products and holds the number one or two market position in more than 50 countries. Heinz Japan which was founded in 1961 selected Promax PX after an intensive analysis of the solution and its suitability to the Japanese market place. The complexity of the Japanese market is created through a high reliance on multi-level wholesalers that make tracking and control of promotions extremely difficult.
Through the implementation of Promax PX, Heinz Japan will gain improved visibility, control and insight into the promotional planning process enabling them to maximize the use of their trade spend. With Promax the Heinz sales team will acquire a new process to optimize the effectiveness and efficiency of their trade funds investments. The flexibility of Promax’s analytical capabilities will create a clear view of product/customer profitability and promotion viability pre and post promotion events. The Promax solution will also streamline the claims management process whilst ensuring financial diligence is sustained.
Don Nicol, CEO of Promax said “we regard Asia and Japan in particular as a significant area of focus for Promax and have now established branch operations in Tokyo. The work we have done with the Heinz Japan team……
Promax wins CGT 2011 Editors’ Pick Award
Promax makes significant impact on consumer goods industry
ATLANTA and SYDNEY – Promax Applications Group today announced that it has been awarded the CGT (Consumer Goods Technology) 2011 Editors’ Pick Award.
CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 11th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.
Promax was awarded a 2011 Editors’ Pick Award as the Promax PX Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solution has been recognized as making a significant impact on the consumer goods industry.
Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive this distinguished accolade from CGT. Promax views Trade Promotion ….