Promax proudly a Gold Sponsor at this event

Roosevelt Hotel, New York City, NY
June 6-8, 2011

Key session at this event:

General Session #2:

Trade Promotion Optimization (TPO) journey at Kimberly-Clark

Trade Promotion Management has evolved over the years, with many companies struggling to manage fundamental trade transactions.  A handful of companies have moved beyond the basics to Trade Promotion Optimization and have elevated their promotional activities into strategic opportunities that are supported by sophisticated processes and technology.  This session will feature a leading manufacturer who will share their approach to this more sophisticated view of managing promotions.

Make an appointment with the Promax team

About the CGT Sales & Marketing Summit 2011

With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences, and learn about important industry trends.  Read more……

Don Nicol, CEO of Promax Applications Group is a Customer Management subject matter expert featured as a Roundtable Participant in the latest CGT Technology Solutions Guide – 2011 Customer Management Solutions (CMS).

This important publication offers Consumer Goods companies guidance for your sales and marketing initiatives in areas like nontraditional marketing, trade promotion optimization (TPO) and retailer collaboration.  View a snapshot of industry credentials in the 2011 CMS Chart.

Download the PDF:
CGT Technology Solutions Guide – Customer Management Solutions 2011

Promax PX Technical Architecture & Hardware

A typical consumer packaged goods manufacturer with sales of $1 billion is possibly investing in the vicinity of $200 million per annum in trade funds.  The better application of those trade funds can lead to an increase in market share at a higher rate of profitability which can impact the bottom line by 2% or 3% on a conservative estimate.  For a company with an EBIT of 10% that is an additional $2 or $3 million every year return from a dedicated and integrated Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) project – potentially a 20-30% increase in profit.

As with any new system, you need to do your homework and evaluate the associated costs and impacts on the business.  A step-by-step plan is vital to ensure you make the right selection and achieve a rapid return on investment.  You’ll also need to prepare a valid and robust business case to justify your recommendations for implementing this new tool.  So, what should you consider?

• Determine your goals – what are you trying to achieve? eg improved productivity, greater visibility of trade promotion effectiveness, more accurate accruals and payment systems, improved Strategy Planning and Budget development, more time for the sales force to concentrate on the job of signing the deals.
• What impact will a new system have on the business – implementation process, training, user acceptance?
• Cost – do you have a budget and what cost savings can you expect?
• What are the other IT considerations eg interfacing with your ERP, additional hardware requirements, on-premise or cloud computing?
• Software vendor experience, support and success rates – how quickly can they implement?

Along with all these considerations, you’re probably also facing the debate with your IT specialists as to whether a specialised out-of-the-box TPM/TPO solution is going to be a better option than utilizing a single solution provider who is also providing your ERP services.

This raises the old adage as to whether one solution provider can be “all things to everyone”.  At Promax, we have more than 20 years experience focusing purely on TPM and TPO.  Armed with the knowledge of the complex requirements of global CPG companies in various fields such as Food & Beverage, Pharmaceutical OTC, Personal Care and Household products, we appreciate that a dedicated solution designed to achieve best practice in a specific business process is the only way to go.  Obviously ensuring that this solution has been designed to rapidly and efficiently interface with other systems currently utilized or planned for implementation within the business.

The choice of development and operating environment for Promax PX was taken after an extensive analysis of the needs of the Promax user and the nature of the trade promotions management and optimization environment.

Some of the key considerations were………

Read more about “Promax PX Technical Architecture & Hardware” by downloading the complete whitepaper