Is it just a gamble or do you know the real results?

Are your trade promotions effective? A recent Neilsen report shows 40% of all sales came from items on promotion, an all time record for supermarket sales.  With such a consumer focus on promotions it’s no surprise that many CPG manufacturers are now using more innovative promotional tactics (37%), deeper promotions (35%) and a greater number of promotions (33%) to capture consumer interest and sales*.

The key question however is, are these funds being spent wisely and do today’s busy marketers have time to truly analyze the efficiency and effectiveness of their promotional strategies?  Or are they just gambling on repeating old promotions because that’s what they’ve always done, not knowing or having the tools to analyze what worked and what didn’t?

An integrated Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) software solution resolves all these challenges.  Understanding the consumer response to a promotion can be greatly assisted through sophisticated demand modelling.

The Promax PX solution is unique in that we view TPM and TPO as a single funcitonal entity.  Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in one solution.  Adopting the best tool to plan promotional activity and monitor Trade Promotion Effectiveness that encompasses predictive activity based forecasting is the fastest way to achieve an edge over your competitors and provide your retailing partner with a reliable supply chain and profitable relationship.

For more information, Contact Us for a demonstration

or download one of the Promax White Papers

* Souce IGD Research

The 8th Annual CGT Sales & Marketing Summit was an enormous success and Promax was very proud to be a Gold Sponsor.

We would like to take this opportunity congratulate the winner of our Promax iPad Competition, Mr. Zeshan Syed, IS Manager, Sales & Trade Marketing of General Mills Inc. Canada.

Zeshan Syed of General Mills Canada with Don Nicol, Promax CEO