SYDNEY and BANGALORE – 31 January, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced its Strategic Partnership with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), to offer Trade promotions optimization, management and predictive analytics solutions to its Consumer Goods  clients across the globe.

As per leading industry analysts, CPG clients typically spend anywhere between 12 to 25% of gross sales on trade promotions to drive demand in retail channels. CPG clients are now increasingly looking towards adopting predictive analytics and science based rigor to enable them get better insight into the effectiveness of the trade promotions.

“Trade Promotion spend constitutes a significant part of sales & marketing expenditure for CPG clients. Our partnership with Promax will enable us to integrate predictive analytics capability into existing trade promotion management & optimization solutions. Insights generated using our solution will help our clients maximize the return on investment of their Trade Promotion spends. An alliance with Promax will further extend Wipro leadership in the area of predictive analytics”, said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro Technologies.

Don Nicol, CEO of Promax Applications Group, added “We are delighted and proud to enter into strategic partnership with Wipro Technologies in the Trade Promotion Management (TPM) & Trade Promotion Optimization (TPO) domain. Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in one solution. Combining this with Wipro’s proven experience in delivering end to end large business solutions to global CPG clients we will be able to maximize the return on investment of Trade Promotion spends for our joint customers”.

Promax is changing the face of the Trade Promotion Management & Trade Promotion Optimization industry

The difference:  Promax is 100% focused on TPM/TPO

The well-respected Supply Chain Shaman and technology solutions writer Lora Cecere highlights Promax as one of the shining new lights in the Trade Promotion Management and Trade Promotion Optimization space.  With the industry constantly evolving and the recent M&A’s of some of our competitors, Promax has positioned itself as a best of breed solution which offers highly sophisticated functionality and a Management and Professional Services team who are easier to do business with.

The Promax solution is well established with more than 20+ years of R&D and an extensive Product Roadmap which ensures Promax will continue its position as an industry innovator and thought-leader.

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Read more about Lora and her article “And then there were none”