A promotion consists of a collection of product lines with positive and negative (cannibalised) volume forecasts. Can Promax deal with this?

22 Jun 09

Refer to “what’s a good promotion” White Paper. Promax has a number of methods to deal with cannibalisation of volume forecasts. The White Paper “What’s a Good Promotion” the theory and methodology behind the Promax approach. The current release of the software provides some of this functionality however, version 9 of the software provides extensive statistical-based cannibalisation detection technology and is scheduled to be released in the first half of 2011.