History
Promax Applications Group (PAG) was founded in 1989 and is a world–leading specialist in trade promotion and total volume planning, management and optimization solutions. With headquarter operations based in Australia and offices in Central Europe, the United Kingdom and North America, PAG boasts an impressive stable of global consumer goods clients. Our solutions are the result of more than twenty years experience working in close collaboration with leading consumer goods manufacturers.
The three founders and shareholders of Promax Applications Group Pty Ltd have a long association with the fast moving consumer goods (FMCG) industry. This experience in consulting, account management and software development gives the leadership of Promax unique credentials as the providers of a world class software solution.
Don Nicol, CEO and Co-owner, has extensive experience in the management of software companies and was formerly principal shareholder of Mercia Software Australia and a major shareholder in the Mercia Group globally.
Scott Trevena, CTO and Co-owner, began his career as an Account Manager with the Unilever Group. He identified the need for an integrated solution to assist in the efficient management of promotions and the forecasting of their affect on the demand chain. Scott has an 18 year track record of software development to solve the TPM problem. As the founder of Trade Systems Technology he has been key to the development of Promax PX.
Geoff Cutler, Director and Co-owner, has over 20 years experience as a consultant to consumer goods companies and was the founder of The Professional Assignments Group. Geoff is also the author of a number of well respected and widely read white papers on trade promotions management.
In 2004, Don Nicol bought a share of Geoff Cutler’s company The Professional Assignments Group which was renamed to become Promax Applications Group and in December 2006 merged the business with Trade Systems Technology. At that time the company consisted of a small team of developers and one Customer Support Manager.
In 2007, Promax Europe Ltd was established as the first Promax European operation based near Birmingham in the United Kingdom. The UK team is headed up by Jason Murphy (Managing Director).
This was followed in 2009 with the opening of Promax Central Europe based in Kaiserslautern. The Central European operation also expanded in 2010 to include an office in Lindhorst, near Hannover. The main office for Central Europe moved to Frankfurt in mid 2011. Both offices report through to the Promax Europe Ltd operation based in the UK.
In 2010, the Promax Americas LLC operation was established based in Atlanta, Georgia and headed up by Alan Miller (President, Americas) and in December Promax opened a branch office in Tokyo, Japan.
