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Australian Trade Promotions solutions specialist, Promax, expands its operations to Central Europe as of July 1st 2009 by the addition of Andreas Enders.
Promax Applications Group is the leading trade promotion planning, management, and optimization solution vendor in Australia and New Zealand with an impressive stable of global consumer goods companies such as Kraft, L'Oreal, Heinz, Johnson & Johnson, Beiersdorf, Schwarzkopf and many others. Earlier this year Promax successfully started its global expansion by entering the UK market and now expands its offices to continental Europe. The establishment of Promax Europe was the first step in a series of significant developments that will continue to position Promax as the leading provider of trade promotions solutions to the consumer products industry.
Don Nicol CEO and co-owner of Promax said: “I’m pleased to announce that Andreas Enders has joined Promax from the 1 July 2009. Andreas has taken on the role of President, Central Europe. He is a key addition to our global management team, well known and respected in the trade promotions management arena, an industry veteran with over 15 years of in-depth industry expertise. Andreas is known as a thought leader in Trade Promotions Optimization which is the next generation of capability in our Promax product suite. Andreas will work closely together with both the Promax global headquarters in Australia and the UK operations.”
Promax’s customers who operate globally are asking Promax to do the same; they have recognised Promax’ solutions as being critical to their business and they want the solution available to all of their market geographies.
Andreas commented that “Before joining Promax I had the opportunity to do a deep dive into their products. The awesome news: Promax provides an outstanding solution compared to others in the international marketplace. That has given me the confidence that we will be able to leverage the potential of Promax’s products in key Central European markets. I’m very excited that I have the opportunity to contribute to the Promax global expansion project.”
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The Promax solution, including Promax® PX and Promax® AnalytX, has been designed to allow a seamless, automated process to Track, Predict and Optimize promotions and trade spend. It incorporates the most sophisticated tools to maximize a client's return on trade spend investment, and deliver optimal outcomes for retail partners.
The software is a Windows® based multi user system designed to ensure a single point of business information. It delivers proven integration with many Enterprise Systems, CRM systems, Data Warehouse and Field Operations systems including SAP, Oracle, BPCS, JDE, MFG-Pro, Cognos and Business Objects.
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