Promax Trade Promotions Management expand successful implementation to Beiersdorf UK

15 Feb 10

London, UK –  Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.

Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.

Beiersdorf UK kept a close eye on their Australian colleague’s project and its successful implementation has given them the confidence to go forward with the Promax PX solution. The disciplines that Promax workflows bring to the trade promotions management process is one of the key drivers behind their decision to implement the software. Promax PX was the standout choice on the basis of its ease of implementation, extensive functionality, cost and the ability to implement the trade promotion optimization environment.

Steve Bostock, Finance Director, Beiersdorf UK Ltd. commented “The Promax PX solution was chosen on the basis of the successful implementation programme established at Beiersdorf ANZ and the proven performance of the Promax team to understand our needs and deliver a complete Trade Promotion Management solution. Promax PX was selected due to its full functionality, user interface, performance, ease and speed of implementation and cost proposition“

Don Nicol CEO of Promax said “This beachhead account for Promax is a key step in the globalization and roll out of successful implementation in Beiersdorf ANZ to another Beiersdorf international site. The Promax team in Europe is a highly experienced group of trade promotion management professionals with expertise in the Promax PX software and the CPG market in Europe. I am excited about this new client and look forward to their scheduled live operation in July 2010.”

Download the official Promax Press Release:

Promax Press Release Beiersdorf UK successfully starts implementation of Promax PX