Campbell Case Study

23 Jun 09

Based from Smithfield in Sydney’s northwest, Campbell Consumer Products is the largest Australian owned manufacturer and marketer of predominantly household laundry and cleansing products.

Predominantly, the Campbell Consumer Products’ range is available throughout Australia & New Zealand. Campbell produces its products at Smithfield, Sydney. The range has a reputation for providing quality products, which represent value for money. Household names include: Greencare Laundry products; MYO Disinfectant; Bushland Products and Zixo bleaches. Campbells has been successful in delivering strong growth in their core categories through sound promotional strategies executed with high precision to ensure they reach their consumers.

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