Can promotions to be captured in a variety of streams depending on the status of the activity to enable site to plan effectively for production?

22 Jun 09

Promax provides a full suite of integrated promotions optimisation, planning and control. As promotions are, via work-flow driven approvals, elevated from one status to the other the corresponding information e.g. date of promotion start and end, forecasted volume, profit, phasing can be used to drive production planning and be a significant input into a Sales & Operations Planning process. Statuses of promotional activity can be defined as “Scenario planning only”, “Planned”, “Pending Approval”, “Confirmed”, “In-Dispute” or “Closed”.

For Constrained Planning– the Promax AnaltyX module will allow the recording of the constrained plans of the business and compare these to the current sales plans. Usually the development of the constrained plan is carried out in a SCP solution (such as Logility or Oracle) and considers factors such as raw material availability, production capacities etc. This information can then be imported into Promax. The underlying principal of this approach is continuous improvement through a robust S&OP process that allows the business to firstly identify the best cases for both demand and supply. Where there is a gap then strategies and actions are put into place. For instance – if demand cannot be met then account managers are notified and promotions may be scaled down or dropped. Alternatively, if supply exceeds demand then additional promotions or greater discounts may be offered to increase demand and therefore reduce any over supplies.