Kimberly-Clark and Promax partnership is expected to provide fully integrated predictive analytics with TPM

ATLANTA and SYDNEY  – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that Kimberly-Clark Corporation has selected Promax PX as its North America Trade Promotion Management (TPM) and Optimization (TPO) solution provider.

Kimberly-Clark, manufacturer of some of the world’s most recognized consumer brands sold in more than 150 countries, has embraced leading edge promotion practices for decades. In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.

Along with predictive analytics, implementation of the Promax PX® solution is expected to improve forecast accuracy, reduce inventory and out of stocks, and improve trade promotion return on investment (ROI). Complete integration of predictive analytics through trade promotion execution and sales/volume planning also promises to reduce administrative workload and unresolved deductions.

“At Kimberly-Clark we continually seek to improve how we reach consumers and partner with our customers across all our brand categories,” said Don Quigley, President of North America Customer Development for Kimberly-Clark Corporation.  “Through our partnership with Promax we expect to fully integrate predictive analytics with trade promotion management to drive efficiencies and effectiveness across our sales process.”

Don Nicol, CEO of Promax, added, “We are delighted and proud that Kimberly-Clark has chosen Promax as its partner for TPO and TPM.  Promax is unique in that we view TPM and TPO as a single, functional entity.  Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in the one solution.  We are confident that Kimberly-Clark will realize additional profit and sales from the improvements Promax PX delivers in promotional quality, spend effectiveness and forecast accuracy.”

Download the official Promax Press Release:

Press Release Kimberly-Clark Corp selects Promax TPM & TPO

Promax PX selected after intensive analysis and its suitability to Japanese market place

TOKYO and SYDNEY – Promax Applications Group, a world-leading specialist in trade promotions  management, sales planning and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Heinz Japan.

Heinz is a world leading marketer and manufacturer of food products and holds the number one or two market position in more than 50 countries.  Heinz Japan which was founded in 1961 selected Promax PX after an intensive analysis of the solution and its suitability to the Japanese market place.  The complexity of the Japanese market is created through a high reliance on multi-level wholesalers that make tracking and control of promotions extremely difficult.

Through the implementation of Promax PX, Heinz Japan will gain improved visibility, control and insight into the promotional planning process enabling them to maximize the use of their trade spend.  With Promax the Heinz sales team will acquire a new process to optimize the effectiveness and efficiency of their trade funds investments.  The flexibility of Promax’s analytical capabilities will create a clear view of product/customer profitability and promotion viability pre and post promotion events.  The Promax solution will also streamline the claims management process whilst ensuring financial diligence is sustained.

Don Nicol, CEO of Promax said “we regard Asia and Japan in particular as a significant area of focus for Promax and have now established branch operations in Tokyo.  The work we have done with the Heinz Japan team……

Promax makes significant impact on consumer goods industry

ATLANTA and SYDNEY – Promax Applications Group today announced that it has been awarded the CGT (Consumer Goods Technology) 2011 Editors’ Pick Award.

CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 11th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

Promax was awarded a 2011 Editors’ Pick Award as the Promax PX Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solution has been recognized as making a significant impact on the consumer goods industry.

Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive this distinguished accolade from CGT. Promax views Trade Promotion ….

Sydney, Australia – Promax Applications Group, a world-leading specialist in trade promotions  management and optimization solutions, today announced that Valcorp Fine Foods has successfully gone live with the Promax PX system.

Valcorp, a dynamic business responsible for some of Australia’s most loved premium food and beverage brands has always appreciated the importance of integrated business systems to not only maintain but to also increase their commanding position in the market place.

One of a number of IT initiatives currently underway in the group was the decision a few months ago to replace Valcorp’s primary Trade Spend and Forecasting system.  This was driven by a demand to provide the Account Management team with a better promotional accrual management system and to generate more accurate forecasts for the Procurement Team.

The implementation of the Promax PX system will provide Valcorp the ability to further enhance their efficiencies in planning and evaluating promotional profitability, improved visibility of baseline sales and promotional uplift resulting in seamless communications and collaboration with demand planning.  The Promax PX system’s extensive reporting capabilities will also be an invaluable tool providing instantaneous data helping them refine promotional plans and build value in the brands they represent.

In line with Valcorp’s mission to build long term relationships with their brand principals, this philosophy also spans their approach to IT systems partners such as Promax.  The implementation of Promax PX together with additional analytics functionality and interfacing with other Valcorp systems has been carefully planned.  Mark Dawson, Commercial Manager of Valcorp Fine Foods commented “I am pleased to report the implementation of Promax PX coming in on time and under budget.  This has been achieved through the hard work and dedication of our project management team together with the tireless effort and attention to detail provided by our Promax Implementation Consultant.  The extensive systems and interfacing knowledge provided by Promax has made what is often perceived a somewhat complicated process, a relatively easy one”.