Promax Trade Promotion Management Software

Tired of using Excel spreadsheets to attempt to manage your valuable Trade Promotion funds and under pressure from Senior Management to not only provide a best practice approach but reduce spending and improve profit margins and volume? Read how the Promax PX Trade Promotion Management software and Trade Promotion Optimization software solution will become your saviour.

As with any new system, you need to do your homework and evaluate the associated costs and impacts on the business.  A step-by-step plan is vital to ensure you make the right selection and achieve a rapid return on investment.  You’ll also need to put together a valid and robust business case to justify your recommendations for implementing this new tool.  So, what should you consider?

• Determine your goals – what are you trying to achieve eg improved productivity, greater visibility of trade promotion effectiveness, more accurate accruals and payment systems, improved Strategy Planning and Budget development, more time for the salesforce to concentrate on the job of signing the deals
• What impact will a new system have on the business? – implementation process, training, user acceptance
• Cost – do you have a budget and what cost savings can you expect?
• What are the other IT considerations eg interfacing with your ERP, additional hardware requirements, on-premise or cloud computing
• Software vendor experience, support and success rates

The Promax team of specialists have extensive experience in the typical RFP (Request for Proposal) process and will be able to provide you with detailed information and responses to all your questions.  Contact Promax to learn more & arrange a web demonstration or register for one of our latest webinars.

Düsseldorf, Germany –  Promax Applications Group, a world-leading specialist in trade promotions management and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Henkel Corporation in Germany and The Dial Corporation, a company of Henkel in North America.

Driven by an intensive review of sales processes, Henkel’s goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to their requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.

Manassen Foods, Australia’s leading independent grocery importer and distributor, utilises the Promax Trade Promotions planning, Trade Promotion management and Trade Promotion optimization solution to support its unparalleled focus on Sales, Marketing & Brand building.

Manassen Foods is a privately owned Australian company dedicated to serving the Australian Food Industry. Their Brand portfolio is diverse and spans across many food categories in the Retail and Foodservice sectors.

Valcorp Fine Foods has built a very successful business managing premium food and beverage brands that include Lavazza Coffee, La Gina, Sirena, and Dilmah.

Valcorp announced  they have selected the Promax TPM System to drive the transformation of promotional planning and trade spend management in their business.

Valcorp faced a common situation where maintaining systems to plan promotions, forecast accruals and track trade spend and claims was becoming an administrative nightmare. As the existing systems were not integrated, they required large amounts of data to be transferred and then reconciled. ‘We have seen first-hand the risks of having information in separate systems and spreadsheets. The risks of having a trade spend blow out are real and very significant given the size of the deals’, said Michael Hart, Group Marketing Manager Valcorp Fine Foods.

Download the full Valcorp Case Study PDF