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Wipro
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Awards
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Summit
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What is Trade Promotion Management?
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Webinars
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CGT Sales marketing summit
Will Promax PX allow the changing of the number of consumer units within a case? At times the number of consumer units change within a case that affects the overall demand of the product. The system must be able to re-adjust the demand when there are changes to consumer units within the packaging.
Promax PX holds the forecast by Consumer unit (SKU) and uses the conversion factor (Base Units Per Saleable) to provide a forecast by Cases. Promax PX allows changes to be easily made to the Product & Account attributes which includes changes to the Base Units Per Saleable. If the volume impact needs to adjusted Promax PX has the ability to scale both the Baseline & Promotional Uplifts Independently.
I need to forecast for a minimum 21 period window, can Promax do this?
Promax PX allows for forecasting in to the future as far as the client requires.
The Mirage of Promotional Lift
The availability of retail scan data means that suppliers can now evaluate their promotions in terms of the additional sales that were sold through to the consumer. In this paper we will look at the issues surrounding this, and some of the problems.
Download the full The Mirage of Promotional Lift Case Study PDF
Can Promax PX support forecasting for long-term planning horizon and also be able to allow different users access to different time zones based on the users’ area of responsibility? This is to give responsibility of forecast ownership to different functional groups within the business.
Example below:
- Minimum term looking forward 48 Months
- 0 – 12 Months – Sales
- 13 – 36 Months – Marketing
- 36+ Months – Statistical
Promax PX allows the user to define the forecat horizon. The promotional forecast will exist up until the point where the Sales team has entered promotions into the system. If no promotions exist within Promax PX after a certain date, the forecast will simply be a Trend and Seasonality adjusted baseline with any additional adjustment made by Marketing.