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What is trade promotion?
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Promax press releases
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Ross Enterprise SIG Conference May 2012
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Trade promotion management
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CGT Sales Marketing Summit June 2012
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Sales volume planning
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Promax press releases
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What is a good promotion?
What is the ability to use statistics to forecast for an activity?
An integral part of Promax is the ability to model the effect of promotional mechanics e.g. price, shelf-position, marketing spend on the forecasted uplift in sales volume. Full information on how this is done and the options around it are covered in the Promax white paper : Modelling Multi-Causal Data in Promax PX