Promax PX will allows the business to plan and track the financial costs of loyalty programs. For example the ; the system will allow the business to track the cost of cash backs through redemption rates. The solution doesn’t have the facility to track individual consumer loyalty points.
What is the process for assessing impact on baseline sales of unplanned customer self funded promotions?
Promax PX has extensive what if simulation capabilities than a name for the account manager to simulate the effect of unplanned customer self funded promotions. There are many areas of the application that provide functionality for these types of simulations. The integration of statistical modelling gives the account manager and immediate feedback of the effect of these types of activities on the baseline sales along with a financial analysis of the impact of such activities.
Key Performance criteria that can be tracked and managed include:
Spend % Promotion, Spend % Promotion Incremental, Coop (Gate Fee) Funding as a %, Coop (Gate Fee) Funding as a Value , Case Deal %, Gross Profit %, Incremental Gross Profit %, Cost per Volume, Case Deal per Volume, ROI Measure, Retailers Profit %, Retail Profit % Incl. Coop, Reduction % from Shelf Price, Effectiveness measure, Efficiency measure, Incremental Volume %, Sales Contribution %, Nett into Store per Unit, MOV at Standard per KG, Net Profit Inclusive Investment (CAP 2) %
What if volume/financial analysis for Commercial/Finance teams to analyse impact of revised promotion assumptions?
Promax provides full volume / value analysis both during the planning phase of the promotion but also during and post event. Our clients will typically define key metrics (volume and value based) that define the success criteria for any promotion. These criteria can be defined at different levels and combinations of product, brand, retailer, category level. Colour coded (traffic light) identification integrated to the work-flow approval process highlight any non-conformances. Full financial information for detailed analysis is provided throughout Promax in graphical and numerical format and via onscreen, reports or AnalytixTM (OLAP data cube) capability.