Kaiserslautern, Germany -  Australian Trade Promotion Management solutions specialist, Promax, expanded its operations to Central Europe with the addition of Andreas Enders as President Central Europe. Since then Andreas has succeeded in generating a lot of interest in the European market and Promax Central Europe is expecting a number of projects to materialize during the next couple of months. To ensure high quality implementations Promax Central Europe has now appointed Tim Hall as VP Customer Solutions.

Tim is a recognized and respected industry expert. He started his career at a leading TPM vendor seven years ago and recently held the role of product manager for TPM & TPO solutions. His past experience provides him with broad knowledge of the CPG industry and its requirements in regard to trade promotion solutions in Europe, North America and APAC. Tim holds both an English and a German passport and has spent the majority of his life growing up and working in Germany. Completely fluent in both languages and at home in both cultures his focus will be directed at successfully deploying customer solutions at Promax Central Europe.

Andreas Enders, President of Promax Central Europe, said: “I’m very pleased to announce that Tim Hall will join Promax on the 1st January 2010. This is a major milestone in building a well known and recognized world class TPM & TPO team. I’ve worked with Tim in the past and I know him as a passionate, result-driven individual with deep knowledge of the TPM & TPO space. It will be fun having him on board acknowledging that future customers will benefit from his move.”

London, UK –  Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.

Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.

London, UK – Promax Trade Promotions solutions specialist, today announced the appointment of Jason Murphy as Sales Director for their UK region.

With a 20 year track record of success of helping consumer products companies with projects ranging from Advanced Demand and Supply Chain Planning to Product Life Cycle Management. Jason’s past experience facilitates a diverse understanding of CPG companies all the way from the manufacturing level through to sales, marketing and finance.

Atlanta, USA –  Promax Trade Promotions solution specialist, today announced the appointment of Pat Zalewski as Vice President Professional Services & Support, North America.

With more than 20 years experience in the technology arena, Pat possesses a unique combination of global experience merging technology with business operations to deliver high quality solutions in various environments including consumer goods, healthcare, insurance and government industries.

Kaiserslautern, Germany – Promax a world-leading specialist in trade promotions planning, trade promotion management and trade promotion optimization solutions (TPM & TPO), today announced the appointment of Kristin Kolbe as VP Sales, DACH.

The Promax Central European operation was established just under twelve months ago and has already achieved great success in the European market. Headed up by Dr. Andreas Enders, Promax Central Europe have continued to expand their team of TPM & TPO experts to support their growing stable of clients in this region.

The Promax Trade Promotion Management solution has been in place at Sealord since 2004 providing significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.

Sealord has an aggressive growth plan, key to the success of this objective was to  streamline their processes and systems which includes providing a single system which contains all the information on trade spend. The Promax system enables an integration of forecasting and budgets, financial administration, financial control along with improved visibility of trade promotional programs.

With such extensive functionality vital to the ongoing success of Sealord’s business, it’s not surprising that when choosing a Sales Force Automation provider, the seamless integration with Sealord’s ERP platform and the Promax Trade Promotion Management software enabling Sealord to automatically generate key sales performance and drill down on information by territory, store and individual product brand, was of key importance.

Manassen Foods, Australia’s leading independent grocery importer and distributor, utilises the Promax Trade Promotions planning, Trade Promotion management and Trade Promotion optimization solution to support its unparalleled focus on Sales, Marketing & Brand building.

Manassen Foods is a privately owned Australian company dedicated to serving the Australian Food Industry. Their Brand portfolio is diverse and spans across many food categories in the Retail and Foodservice sectors.

Düsseldorf, Germany –  Promax Applications Group, a world-leading specialist in trade promotions management and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Henkel Corporation in Germany and The Dial Corporation, a company of Henkel in North America.

Driven by an intensive review of sales processes, Henkel’s goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to their requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.

The key drivers in selecting the new Promax Trade Promotion Management solution were improvements in promotion ROI, promotion forecast efficiency, international customer management and more.

Looking for a career in a dynamic and vibrant company that is driven by an interminable entrepreneurial spirit? Promax offers a truly fun and casual environment no matter whether you’re working in our Atlanta based US operation, Birmingham in the UK, Kaiserslautern in Germany, Auckland in New Zealand or the gorgeous Port Stephens in Australia, you’ll be inspired every day working with a young and energetic team of like minded individuals.

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