London, UK – Promax Trade Promotions solutions specialist, today announced the appointment of Jason Murphy as Sales Director for their UK region.

With a 20 year track record of success of helping consumer products companies with projects ranging from Advanced Demand and Supply Chain Planning to Product Life Cycle Management. Jason’s past experience facilitates a diverse understanding of CPG companies all the way from the manufacturing level through to sales, marketing and finance.

London, UK –  Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.

Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.

Kaiserslautern, Germany -  Australian Trade Promotion Management solutions specialist, Promax, expanded its operations to Central Europe. Since then Promax has succeeded in generating a lot of interest in the European market and Promax Central Europe is expecting a number of projects to materialize during the next couple of months. To ensure high quality implementations Promax Central Europe has now appointed Tim Hall as VP Customer Solutions.

Tim is a recognized and respected industry expert. He started his career at a leading TPM vendor seven years ago and recently held the role of product manager for TPM & TPO solutions. His past experience provides him with broad knowledge of the CPG industry and its requirements in regard to trade promotion solutions in Europe, North America and APAC. Tim holds both an English and a German passport and has spent the majority of his life growing up and working in Germany. Completely fluent in both languages and at home in both cultures his focus will be directed at successfully deploying customer solutions at Promax Central Europe.