Kimberly-Clark and Promax partnership is expected to provide fully integrated predictive analytics with TPM

ATLANTA and SYDNEY  – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that Kimberly-Clark Corporation has selected Promax PX as its North America Trade Promotion Management (TPM) and Optimization (TPO) solution provider.

Kimberly-Clark, manufacturer of some of the world’s most recognized consumer brands sold in more than 150 countries, has embraced leading edge promotion practices for decades. In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.

Along with predictive analytics, implementation of the Promax PX® solution is expected to improve forecast accuracy, reduce inventory and out of stocks, and improve trade promotion return on investment (ROI). Complete integration of predictive analytics through trade promotion execution and sales/volume planning also promises to reduce administrative workload and unresolved deductions.

“At Kimberly-Clark we continually seek to improve how we reach consumers and partner with our customers across all our brand categories,” said Don Quigley, President of North America Customer Development for Kimberly-Clark Corporation.  “Through our partnership with Promax we expect to fully integrate predictive analytics with trade promotion management to drive efficiencies and effectiveness across our sales process.”

Don Nicol, CEO of Promax, added, “We are delighted and proud that Kimberly-Clark has chosen Promax as its partner for TPO and TPM.  Promax is unique in that we view TPM and TPO as a single, functional entity.  Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in the one solution.  We are confident that Kimberly-Clark will realize additional profit and sales from the improvements Promax PX delivers in promotional quality, spend effectiveness and forecast accuracy.”

Download the official Promax Press Release:

Press Release Kimberly-Clark Corp selects Promax TPM & TPO

Promax PX selected after intensive analysis and its suitability to Japanese market place

TOKYO and SYDNEY – Promax Applications Group, a world-leading specialist in trade promotions  management, sales planning and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Heinz Japan.

Heinz is a world leading marketer and manufacturer of food products and holds the number one or two market position in more than 50 countries.  Heinz Japan which was founded in 1961 selected Promax PX after an intensive analysis of the solution and its suitability to the Japanese market place.  The complexity of the Japanese market is created through a high reliance on multi-level wholesalers that make tracking and control of promotions extremely difficult.

Through the implementation of Promax PX, Heinz Japan will gain improved visibility, control and insight into the promotional planning process enabling them to maximize the use of their trade spend.  With Promax the Heinz sales team will acquire a new process to optimize the effectiveness and efficiency of their trade funds investments.  The flexibility of Promax’s analytical capabilities will create a clear view of product/customer profitability and promotion viability pre and post promotion events.  The Promax solution will also streamline the claims management process whilst ensuring financial diligence is sustained.

Don Nicol, CEO of Promax said “we regard Asia and Japan in particular as a significant area of focus for Promax and have now established branch operations in Tokyo.  The work we have done with the Heinz Japan team……

Promax makes significant impact on consumer goods industry

ATLANTA and SYDNEY – Promax Applications Group today announced that it has been awarded the CGT (Consumer Goods Technology) 2011 Editors’ Pick Award.

CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 11th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

Promax was awarded a 2011 Editors’ Pick Award as the Promax PX Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solution has been recognized as making a significant impact on the consumer goods industry.

Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive this distinguished accolade from CGT. Promax views Trade Promotion ….

Promax Trade Promotion Management Software

Tired of using Excel spreadsheets to attempt to manage your valuable Trade Promotion funds and under pressure from Senior Management to not only provide a best practice approach but reduce spending and improve profit margins and volume? Read how the Promax PX Trade Promotion Management software and Trade Promotion Optimization software solution will become your saviour.

As with any new system, you need to do your homework and evaluate the associated costs and impacts on the business.  A step-by-step plan is vital to ensure you make the right selection and achieve a rapid return on investment.  You’ll also need to put together a valid and robust business case to justify your recommendations for implementing this new tool.  So, what should you consider?

• Determine your goals – what are you trying to achieve eg improved productivity, greater visibility of trade promotion effectiveness, more accurate accruals and payment systems, improved Strategy Planning and Budget development, more time for the salesforce to concentrate on the job of signing the deals
• What impact will a new system have on the business? – implementation process, training, user acceptance
• Cost – do you have a budget and what cost savings can you expect?
• What are the other IT considerations eg interfacing with your ERP, additional hardware requirements, on-premise or cloud computing
• Software vendor experience, support and success rates

The Promax team of specialists have extensive experience in the typical RFP (Request for Proposal) process and will be able to provide you with detailed information and responses to all your questions.  Contact Promax to learn more & arrange a web demonstration or register for one of our latest webinars.