Kaiserslautern, Germany -  Australian Trade Promotion Management solutions specialist, Promax, expanded its operations to Central Europe with the addition of Andreas Enders as President Central Europe. Since then Andreas has succeeded in generating a lot of interest in the European market and Promax Central Europe is expecting a number of projects to materialize during the next couple of months. To ensure high quality implementations Promax Central Europe has now appointed Tim Hall as VP Customer Solutions.

Tim is a recognized and respected industry expert. He started his career at a leading TPM vendor seven years ago and recently held the role of product manager for TPM & TPO solutions. His past experience provides him with broad knowledge of the CPG industry and its requirements in regard to trade promotion solutions in Europe, North America and APAC. Tim holds both an English and a German passport and has spent the majority of his life growing up and working in Germany. Completely fluent in both languages and at home in both cultures his focus will be directed at successfully deploying customer solutions at Promax Central Europe.

Andreas Enders, President of Promax Central Europe, said: “I’m very pleased to announce that Tim Hall will join Promax on the 1st January 2010. This is a major milestone in building a well known and recognized world class TPM & TPO team. I’ve worked with Tim in the past and I know him as a passionate, result-driven individual with deep knowledge of the TPM & TPO space. It will be fun having him on board acknowledging that future customers will benefit from his move.”

Cottonsoft is New Zealand’s only 100% New Zealand owned paper tissue manufacturer. Manufacturing in Dunedin, Cottonsoft supplies the popular toile tissue brands CottonSofts and Kiwisoft, and Tuffy Paper Towel. Cottonsoft also supplies product for the private label and Away from Home markets.

Cottonsoft has identified a need for greater visibility and measurement of its promotions as well as a need to review and streamline the entire sales planning processes. This includes the integration of strategy and business planning through to the execution of every promotion.

After a rigorous evaluation Cottonsoft selected Promax to enable promotional planning and trade spend management.

Download the full Cottonsoft Case Study PDF

Pernod Ricard NZ is New Zealand’s largest wine company with brands that include Montana, Stoneleigh, Church Road and Corbans Wines. Part of the formula that has put Pernod Ricard in the enviable position as brand leader is a highly focused promotional program across their range of wine categories and diverse customer base.

Challenge: In 2005, Pernod Ricard made the decision to transform their trade promotional planning and trade spend management process and systems. Whilst the basic building blocks had been in place, Pernod Ricard wanted to provide a greater level of focused on the profitability of the promotional program and alignment of key performance indicators for the sales teams in relation to trade spend. The company set about implementing a new Trade Promotion Management (TPM) solution from Promax.

Download the full Pernod Ricard Case Study PDF

Pharm-a-care gains significant benefits from Promax Trade Promotion Management (TPM) solution

Pharm-a-care Laboratories Pty Ltd is an Australian owned Health, Beauty & Pharmaceuticals business selling more than 500 products to Australians through a national sales force calling on more than 4200 pharmacies, Department and Variety stores, as well as more than 1000 supermarket outlets.

Download the Pharmacare Case Study PDF

Sealord Group Limited has announced they have selected Promax for promotional planning and trade spend management. The implementation of the system will commence in January to assist this rapidly growing business in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.

‘Our business operates in a very competitive category with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of our promotions and trade spend’, said Phil Knight, Sealord Australasia General Manager. ‘We believe the implementation of Promax will provide significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.’

Download the Full Sealord Case Study PDF

SPC Ardmona have partnered with Promax to help optimize their trade promotions.

Retail and Food Service partners. After a comprehensive review and evaluation of the best solutions available both locally and internationally, Promax was selected as the best fit for SPC Ardmona’s requirements.

Download the SPC Ardmona Case Study PDF

Symbion Health Limited’s Consumer division has launched the first phase of its Trade Promotion Management solution system, known as Promax that will drive efficiencies, improve speed to market and better align promotional strategy with sales execution, all leading to higher profit margins.

The Promax solution has been selected to provide a single system for all customer related sales and trade marketing activity for the national and state accounts of the company’s Consumer division. Symbion Consumer is the largest producer and marketer of vitamins and minerals in Australia. Its brands include Nature’s Own™, Cenovis™, Bio-Organics™, Golden Glow®, as well as the pharmacy antiseptic brand, Betadine®.

Download the Symbion Case Study PDF

Tetley Australia announced they have implemented the Promax promotional planning and trade spend management solution. This will assist in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.

‘Tea is a very competitive market with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of trade spend’, said Robert Harris, National Sales manager Tetley Australia.

Download the full Tetly Case Study PDF

Valcorp Fine Foods has built a very successful business managing premium food and beverage brands that include Lavazza Coffee, La Gina, Sirena, and Dilmah.

Valcorp announced  they have selected the Promax TPM System to drive the transformation of promotional planning and trade spend management in their business.

Valcorp faced a common situation where maintaining systems to plan promotions, forecast accruals and track trade spend and claims was becoming an administrative nightmare. As the existing systems were not integrated, they required large amounts of data to be transferred and then reconciled. ‘We have seen first-hand the risks of having information in separate systems and spreadsheets. The risks of having a trade spend blow out are real and very significant given the size of the deals’, said Michael Hart, Group Marketing Manager Valcorp Fine Foods.

Download the full Valcorp Case Study PDF

London, UK –  Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.

Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.