Promax proudly receives its second prestigious Consumer Goods Technology Award

ATLANTA and SYDNEY – 2 February, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has received another CGT (Consumer Goods Technology) Award – the 2012 Readers’ Choice Best in Class for Trade Promotion Management (TPM) solutions.

CGT is the leading US based business and technology resource for the Consumer Goods industry.  CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking.  For the 12^th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive our second prestigious award from CGT.  In 2011, we received the Editors’ Pick Award due to the significant impact our solution was having on the consumer goods industry.  Since then, Promax has continued its thought-leadership position with extensive Research & Development this year further enhancing the modeling, analytics and optimization functionality to the already rich footprint of Promax PX.  Promax Applications Group is 100% dedicated to Trade Promotion Management & Optimization arena, so our solution is designed to meet the specific needs of consumer goods companies. The Promax commitment to providing a world-class best practice TPM/TPO solution is obviously having a positive impact on our users who participated in the CGT Readers’ Choice survey”.

SYDNEY and BANGALORE – 31 January, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced its Strategic Partnership with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), to offer Trade promotions optimization, management and predictive analytics solutions to its Consumer Goods  clients across the globe.

As per leading industry analysts, CPG clients typically spend anywhere between 12 to 25% of gross sales on trade promotions to drive demand in retail channels. CPG clients are now increasingly looking towards adopting predictive analytics and science based rigor to enable them get better insight into the effectiveness of the trade promotions.

“Trade Promotion spend constitutes a significant part of sales & marketing expenditure for CPG clients. Our partnership with Promax will enable us to integrate predictive analytics capability into existing trade promotion management & optimization solutions. Insights generated using our solution will help our clients maximize the return on investment of their Trade Promotion spends. An alliance with Promax will further extend Wipro leadership in the area of predictive analytics”, said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro Technologies.

Don Nicol, CEO of Promax Applications Group, added “We are delighted and proud to enter into strategic partnership with Wipro Technologies in the Trade Promotion Management (TPM) & Trade Promotion Optimization (TPO) domain. Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in one solution. Combining this with Wipro’s proven experience in delivering end to end large business solutions to global CPG clients we will be able to maximize the return on investment of Trade Promotion spends for our joint customers”.

Promax is changing the face of the Trade Promotion Management & Trade Promotion Optimization industry

The difference:  Promax is 100% focused on TPM/TPO

The well-respected Supply Chain Shaman and technology solutions writer Lora Cecere highlights Promax as one of the shining new lights in the Trade Promotion Management and Trade Promotion Optimization space.  With the industry constantly evolving and the recent M&A’s of some of our competitors, Promax has positioned itself as a best of breed solution which offers highly sophisticated functionality and a Management and Professional Services team who are easier to do business with.

The Promax solution is well established with more than 20+ years of R&D and an extensive Product Roadmap which ensures Promax will continue its position as an industry innovator and thought-leader.

Contact us for a demonstration or request one of our White Papers for more information

Read more about Lora and her article “And then there were none”

CGT 2011 Tech Preview Guide – Promax TPM/TPO

A showcase of new game-changing technology solutions for the consumer goods market

Technology has become an indispensable part of our daily lives.  In the workplace, it is rapidly changing the way we conduct business internally amongst employees and externally with customers and consumers.  The CGT Tech Preview Guide has been created to keep CPG companies informed about new tools that may one day be game changers for your organization.

The Promax PX solution is no exception.  It is proudly featured as one of the leading Sales & Marketing Technology tools being embraced by global CPG companies to manage their Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) challenges.

Promax PX is a fully integrated closed loop solution that not only manages TPM and TPO but also captures Forecasting and Volume Planning, Customer Account Planning and Budgeting, Modelling and Optimization solutions.  The Promax PX solution offers an extensive range of features, including multi-language, multi-currency and multi-division capabilities; the ability to handle direct and indirect customer relationships; a clear process to understand the drivers to baseline and uplift; an integrated one-number approach to forecasting revenue, volume and trade spend; predictive modeling capabilities to uniformly drive budgeting, scenario planning and promotion planning; the ability to consider the true net effect of a trade promotion… just to name a few.

Contact us for more information or a demonstration

Download the CGT 2011 Tech Preview Guide