Promax proudly a Gold Sponsor at this event

Roosevelt Hotel, New York City, NY
June 6-8, 2011

Key session at this event:

General Session #2:

Trade Promotion Optimization (TPO) journey at Kimberly-Clark

Trade Promotion Management has evolved over the years, with many companies struggling to manage fundamental trade transactions.  A handful of companies have moved beyond the basics to Trade Promotion Optimization and have elevated their promotional activities into strategic opportunities that are supported by sophisticated processes and technology.  This session will feature a leading manufacturer who will share their approach to this more sophisticated view of managing promotions.

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About the CGT Sales & Marketing Summit 2011

With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providing a single thought leadership forum for CG executives to network with peers, share ideas and experiences, and learn about important industry trends.  Read more……

Don Nicol, CEO of Promax Applications Group is a Customer Management subject matter expert featured as a Roundtable Participant in the latest CGT Technology Solutions Guide – 2011 Customer Management Solutions (CMS).

This important publication offers Consumer Goods companies guidance for your sales and marketing initiatives in areas like nontraditional marketing, trade promotion optimization (TPO) and retailer collaboration.  View a snapshot of industry credentials in the 2011 CMS Chart.

Download the PDF:
CGT Technology Solutions Guide – Customer Management Solutions 2011

Kimberly-Clark and Promax partnership is expected to provide fully integrated predictive analytics with TPM

ATLANTA and SYDNEY  – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that Kimberly-Clark Corporation has selected Promax PX as its North America Trade Promotion Management (TPM) and Optimization (TPO) solution provider.

Kimberly-Clark, manufacturer of some of the world’s most recognized consumer brands sold in more than 150 countries, has embraced leading edge promotion practices for decades. In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.

Along with predictive analytics, implementation of the Promax PX® solution is expected to improve forecast accuracy, reduce inventory and out of stocks, and improve trade promotion return on investment (ROI). Complete integration of predictive analytics through trade promotion execution and sales/volume planning also promises to reduce administrative workload and unresolved deductions.

“At Kimberly-Clark we continually seek to improve how we reach consumers and partner with our customers across all our brand categories,” said Don Quigley, President of North America Customer Development for Kimberly-Clark Corporation.  “Through our partnership with Promax we expect to fully integrate predictive analytics with trade promotion management to drive efficiencies and effectiveness across our sales process.”

Don Nicol, CEO of Promax, added, “We are delighted and proud that Kimberly-Clark has chosen Promax as its partner for TPO and TPM.  Promax is unique in that we view TPM and TPO as a single, functional entity.  Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in the one solution.  We are confident that Kimberly-Clark will realize additional profit and sales from the improvements Promax PX delivers in promotional quality, spend effectiveness and forecast accuracy.”

Download the official Promax Press Release:

Press Release Kimberly-Clark Corp selects Promax TPM & TPO

Promax PX selected after intensive analysis and its suitability to Japanese market place

TOKYO and SYDNEY – Promax Applications Group, a world-leading specialist in trade promotions  management, sales planning and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Heinz Japan.

Heinz is a world leading marketer and manufacturer of food products and holds the number one or two market position in more than 50 countries.  Heinz Japan which was founded in 1961 selected Promax PX after an intensive analysis of the solution and its suitability to the Japanese market place.  The complexity of the Japanese market is created through a high reliance on multi-level wholesalers that make tracking and control of promotions extremely difficult.

Through the implementation of Promax PX, Heinz Japan will gain improved visibility, control and insight into the promotional planning process enabling them to maximize the use of their trade spend.  With Promax the Heinz sales team will acquire a new process to optimize the effectiveness and efficiency of their trade funds investments.  The flexibility of Promax’s analytical capabilities will create a clear view of product/customer profitability and promotion viability pre and post promotion events.  The Promax solution will also streamline the claims management process whilst ensuring financial diligence is sustained.

Don Nicol, CEO of Promax said “we regard Asia and Japan in particular as a significant area of focus for Promax and have now established branch operations in Tokyo.  The work we have done with the Heinz Japan team……