Sealord Group Limited has announced they have selected Promax for promotional planning and trade spend management. The implementation of the system will commence in January to assist this rapidly growing business in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.

‘Our business operates in a very competitive category with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of our promotions and trade spend’, said Phil Knight, Sealord Australasia General Manager. ‘We believe the implementation of Promax will provide significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.’

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Pharm-a-care gains significant benefits from Promax Trade Promotion Management (TPM) solution

Pharm-a-care Laboratories Pty Ltd is an Australian owned Health, Beauty & Pharmaceuticals business selling more than 500 products to Australians through a national sales force calling on more than 4200 pharmacies, Department and Variety stores, as well as more than 1000 supermarket outlets.

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Pernod Ricard NZ is New Zealand’s largest wine company with brands that include Montana, Stoneleigh, Church Road and Corbans Wines. Part of the formula that has put Pernod Ricard in the enviable position as brand leader is a highly focused promotional program across their range of wine categories and diverse customer base.

Challenge: In 2005, Pernod Ricard made the decision to transform their trade promotional planning and trade spend management process and systems. Whilst the basic building blocks had been in place, Pernod Ricard wanted to provide a greater level of focused on the profitability of the promotional program and alignment of key performance indicators for the sales teams in relation to trade spend. The company set about implementing a new Trade Promotion Management (TPM) solution from Promax.

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Cottonsoft is New Zealand’s only 100% New Zealand owned paper tissue manufacturer. Manufacturing in Dunedin, Cottonsoft supplies the popular toile tissue brands CottonSofts and Kiwisoft, and Tuffy Paper Towel. Cottonsoft also supplies product for the private label and Away from Home markets.

Cottonsoft has identified a need for greater visibility and measurement of its promotions as well as a need to review and streamline the entire sales planning processes. This includes the integration of strategy and business planning through to the execution of every promotion.

After a rigorous evaluation Cottonsoft selected Promax to enable promotional planning and trade spend management.

Download the full Cottonsoft Case Study PDF