Promax proudly receives its third prestigious Consumer Goods Technology Award

ATLANTA and SYDNEY – March, 2013 – Wipro Promax Analytics Solutions (WPAS), world leading specialist in trade promotions planning, management and optimization solutions, announced that it has received its third consecutive CGT (Consumer Goods Technology) Award – the 2013 Readers’ Choice Best in Class for Trade Promotion Management (TPM) solutions.

CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 12th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

In 2011, we received the Editors’ Pick Award due to the significant impact our solution was having on the consumer goods industry. Since then, Promax has continued its thought-leadership position with extensive Research & Development  further enhancing the modeling, analytics and optimization functionality to the already rich footprint of Promax PX.

ATLANTA and ONTARIO – May 10^th, 2012 – Promax a world leading specialist in Trade Promotion planning, management and optimization solutions (TPM & TPO), today announced that it has been selected by Dare Foods, a family owned cookie, cracker, fine bread and candy manufacturer who have been operating in Canada and the USA for 120 years.

Alan Miller, President of Promax Americas LLC said “we are confident that Dare Foods will realize measurable benefits from the Promax PX solution.  One of the key drivers for implementing a TPM/TPO solution was to enable Dare Foods to create greater visibility of sales volume plans and spending and allow for longer term planning.  The utilization of the Promax PX Strategy Planner scenario modelling capabilities will empower increased efficiency and accuracy of sales planning and forecasting processes”.

BANGALORE, India and SYDNEY, Australia – April 30^th, 2012 – Wipro Limited (NYSE:WIT) today announced that it has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space.

As per industry estimates, consumer focused companies spend 12 to 25% of their gross annual sales on trade promotions. Organizations are increasingly leveraging analytics to enhance effectiveness and maximize the return on investment (ROI) of their spend on trade promotions.“Analytics is a key growth driver of Wipro’s growth strategy. The acquisition of Promax Applications Group will strengthen Wipro’s positioning and capability in management, analytics & optimization of trade promotions, and further extends our leadership in analytics and information management services.

Promax proudly receives its second prestigious Consumer Goods Technology Award

ATLANTA and SYDNEY – 2 February, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has received another CGT (Consumer Goods Technology) Award – the 2012 Readers’ Choice Best in Class for Trade Promotion Management (TPM) solutions.