Choosing Between Promax® and SAP® CRM

21 Jun 09

This paper talks to the issues that are commonly raised in those businesses that have SAP as the core business system and addresses many of the key points that influence a decision to use the functionality of Promax PX versus an alternative of SAP CRM.

Trade promotion management is undergoing profound change and CPG manufacturers are looking for;

• a robust analytical foundation,
• integrated with transactional functionality,
• to design more profitable promotions and
• execute these promotions more intelligently with retail trading partners.

Promax PX Software

Promax PX is a specialist trade promotions planning and optimisation software application. It has been developed over 20 years through the interaction with a broad spectrum of companies in the Consumer Packaged Goods (CPG) sector and incorporates the requirements and learning of these companies for a comprehensive TPM solution.

Promax is most commonly implemented as a “best of breed” solution in conjunction with enterprise systems. Promax customers using SAP as their enterprise system represent the most common combination. Promax has extensive experience in configuring integration with SAP.

Promax PX is not a CRM package. The only commonality between CRM and Promax PX is the need to have customers and products, beyond this the fundamental design of the system is totally different.

Promax PX focuses on the need to TRACK, PREDICT and OPTIMISE the processes around deals offered by CPG companies when planning, negotiating and implementing trade promotions.

Read more about “Choosing between Promax and SAP CRM” by downloading the complete whitepaper