Promax – Cottonsoft Case Study

1 Jan 10

Cottonsoft is New Zealand’s only 100% New Zealand owned paper tissue manufacturer. Manufacturing in Dunedin, Cottonsoft supplies the popular toile tissue brands CottonSofts and Kiwisoft, and Tuffy Paper Towel. Cottonsoft also supplies product for the private label and Away from Home markets.

Cottonsoft has identified a need for greater visibility and measurement of its promotions as well as a need to review and streamline the entire sales planning processes. This includes the integration of strategy and business planning through to the execution of every promotion.

After a rigorous evaluation Cottonsoft selected Promax to enable promotional planning and trade spend management.

Download the full Cottonsoft Case Study PDF