FMCG Summit 2011

Expo & Conference
Luna Park, Sydney, Australia
12 & 13th September 2011

Promax proudly an official Speaker and Exhibitor at this event

Promax CEO, Mr. Don Nicol – Official Speaker at Conference

Session:  Trade Promotion techniques that really work!  Gaining marketing share and driving profits to the bottom line
Topic:  Trade Promotion Optimisation: how to achieve significant gains in market share and bottom line growth
Date:  Day 2 – Tuesday, 13th September, 2.00 – 2.30pm

Understanding how to categorise promotions in terms of effectiveness and efficiency is a serious challenge for most CPG companies.  Do you really have the tools in place to evaluate promotional quality?  What worked, what didn’t and why?  Learn how to plan optimal trade promotions in order to maximise trade spend and pricing decisions.

Discover key strategies and proven methodologies for:

• What’s important when planning, executing and analysing promotions
• How to successfully differentiate promotions and capture more incremental sales
• Understanding product cannibalisation and the true net effect of a promotion
• Developing a quality framework to identify “What is a good promotion”?
• How to optimise your entire portfolio even though you may not have access to scan data for all products

Make an appointment with the Promax team

Register Now for Early Bird Discounts

About the 2nd Annual Australasian Summit

Following on from our highly successful annual ‘Retail World’ event this year, we are pleased to bring you our 2nd annual Australasian FMCG Summit, the only FMCG conference in the southern hemisphere designed to address the unique challenges faced by Australian and New Zealand manufacturers and suppliers.

Increasing competition, price wars, the rise of the private label, and mounting pressure on margins are just a few of the tough challenges faced by the Australasian FMCG industry today. The model for consumer goods marketing is changing and these changes are clearly having far reaching implications for the suppliers and manufacturers in this dynamic industry.

We’ve researched the market and some clear themes and critical issues have emerged including the need for collaboration, the importance of fostering creativity in the workplace and understanding the shopper marketing revolution. This conference has been specifically designed to bring together Australasia’s leading suppliers, retailers, media agencies, product and service providers to not only investigate and debate these critical issues but to provide you with ideas and workable solutions for increasing your organisation’s bottom line.

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