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With a proven track record for successfully establishing international software companies in the Asia Pacific and US markets, Alan Miller is well positioned to propel the launch of Promax in the Americas.

“I have known Alan for many years from when we were colleagues at Mercia Software. He brings to Promax his experience of the establishment of a successful beachhead in that company combined with a successful sales career in the US.” commented Don Nicol, co-owner and CEO of Promax. “Working his way from the Solution Delivery to Sales and General Management, Alan understands the complexity and demands of a global software business. His extensive experience in this industry together with his ability to recognise the diverse requirements of our customers and their businesses’ evolving needs will spearhead our growth. I am thrilled to have Alan join the Promax team as his enthusiasm, business skills and leadership make him ideally suited to this important role”.

Originally from Scotland, Alan holds a B.Science (Hons) in Mathematics from Glasgow Caledonian University. Moving to Singapore and then Atlanta to head up ground breaking start up companies in the software industry, Alan now calls Atlanta home.

Alan commented, “I look forward to joining Promax and its experienced international team. This world-class TPM & TPO solution will bring to the US market a software solution with a fresh and intelligent approach to trade funds management. Unlike many global software solutions that have limited capability in many business functions, Promax specialises purely on the CPG businesses second largest cost. From my past experience in Demand Planning and Supply Chain management arenas, the impact of Trade Promotions and the ability to accurately forecast the associated up-lift from these activities is often overlooked or misunderstood. Promax offers an extremely comprehensive tool which is highly graphical, user friendly and therefore enjoys rapid user acceptance and fast ROI”.

Promax bounces off to a great start in this challenging market with the recent announcement of the commencement of the implementation of the Promax PX at Dial Corporation, a company of Henkel in North America. This is the one of a number of global CPG companies that recognize the outstanding capabilities of the Promax solution for managing Trade Promotions and optimizing trade spend in their global markets.

Driven by an intensive review of sales processes, Henkel’s goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to their requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.

The first stage deployment will cover detergent products in Germany, and both detergent and cosmetics products in North America (U.S. and Canada). After successful completion of these initial implementations, stage two will then move onto other European markets.

Dr. Heinz Müller, Corporate Vice President International Sales Detergents, Henkel commented “The Promax PX solution was chosen on the basis of its meeting our process fit criteria, its ability to manage our key sales processes such as account target setting, account planning, account plan execution and financial execution. This highly intelligent tool will streamline our business processes and provide instant visibility to all key stakeholders”.

“From a Customer Solutions perspective, The Dial Corporation was driven by a need for a new solution that was deliverable within the targeted timeframe and required minimal customization. The Promax PX solution has a superb process fit with One Company Annual Planning (OCAP) and has a familiar, highly graphical user interface, ensuring rapid user-acceptance and deployment, said Ms. Tracy VanBibber – Senior Vice President, Customer Solutions Team, The Dial Corporation.

“Promax has a proven track record of speed to value proposition. The product is extremely stable and is predominantly “out of the box” versus the typical toolkit systems requiring extensive and lengthy customizations. One of the biggest challenges for a company the size of Henkel with over 50,000 employees, is facilitating compliance of new initiatives such as this TPM solution” commented Mr. Jürgen Katzemich, Head of Process Consulting Order to Cash / Customer Relationship Management – Henkel IT.

Don Nicol CEO of Promax said “Promax is proud to partner with Henkel, a distinguished global company with over 130 years experience in building and marketing some of the world’s best known brands. I am very excited about this opportunity and in welcoming Henkel to our impressive stable of international clients. The Promax team in both Europe and North America is highly experienced in TPM/TPO and Volume Planning processes for CPG companies. This combined with our passion to continue to be the thought leader in the industry and work closely with our valued clients, will cultivate a strategic partnership with mutual benefits for both companies”.

Manassen Foods, Australia’s leading independent grocery importer and distributor, utilises the Promax Trade Promotions planning, Trade Promotion management and Trade Promotion optimization solution to support its unparalleled focus on Sales, Marketing & Brand building.

Manassen Foods is a privately owned Australian company dedicated to serving the Australian Food Industry. Their Brand portfolio is diverse and spans across many food categories in the Retail and Foodservice sectors.

Michael Bracka, CEO of Manassen Foods said “we employ a dedicated and passionate high calibre salesforce who have the ability for autonomous dealings with customers ensuring a “win win” conclusion for our sales and that of our suppliers. These brands are also marketed and managed by a team of highly skilled Brand/Marketing Executives responsible for the supplier relationship, planning, managing and the execution of Trade Promotion strategies.”

“One of key components of Manassen’s success is our unsurpassed reputation in all aspects of brand management and prompt fulfilment of orders. The ability to implement effective and efficient Trade Promotions, manage the volume up-lift and the impact that has on accurate forecasting has been enabled via the implementation of the Promax PX Trade Promotion Management and Volume Planning solution. With the confidence that our TPM is performing well, our salesforce can concentrate on “the deal” rather than drowning in spreadsheets and administration tasks.”

The performance of the Promax solution has resulted in vast improvements in the accuracy of our forecasting process and thus the quality of the forecasts that Manassen provides to its suppliers. One of these is Kurrajong Kitchens. Baking since 1993 in the Hawkesbury Valley NSW, Kurrajong Kitchens offer an extensive range of Lavosh flatbreads and snack products. Ben Lebsanft, Owner of Kurrajong Kitchens stated “a successful relationship between us and our valued customers is based on many factors. Firstly, a unique and quality product, supported by good communications and a transparent and accurate forecasting system. This ensures we can deliver on time and in full to support the unique Trade Promotion strategies implemented by Manassen Foods promoting our brand. Since the Promax PX solution has been introduced, we have been amazed at the improvements in accuracy ensuring that every Trade Promotion is fulfilled.”

Don Nicol CEO of Promax said “this is a great story of two companies working closely together and using the latest technology to improve the performance of both businesses. I am proud that we can cite Promax as a component and contributor to the improvement in the efficiency of both Manassen Foods and Kurrajong’s Kitchens business processes.”

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Promax have a rich client base in New Zealand with many acclaimed brands in the FMCG industry in the retail grocery sector, food service sector and the liquor/beverage industry.

Stephen boasts a wealth of FMCG industry knowledge with 15 years experience in various roles from Analyst through to National Sales Manager in companies such as Tip Top Ice Cream, Reckitt Benckiser, Crossmark and Cerebox Gregg’s Ltd.

Don Nicol, CEO and co-owner of Promax, said “We are very pleased to welcome Stephen to the Promax international team of specialized Consultants. Stephen will be responsible for overseeing the smooth implementation process of the solution encompassing new clients or existing client upgrades, ongoing training and customer support. We view the relationship between Promax and its clients as a long term one. The on-going development of the Promax solution has been in many cases achieved with the collaboration of our customers. We appreciate that all companies are individual and therefore it is imperative we fully understand their business as it continues to evolve in today’s dynamic business environment. The appointment of Stephen to this market amplifies our ongoing commitment to our valued New Zealand clients.”

Stephen commented, “Over the past 5 years, I have had extensive exposure to the Promax solution for Trade Promotions Management and Volume Planning. This highly intelligent tool allowed me to make adjustments to my spend levels, review various multi-causal models and confidently select the optimum strategy which would maximize sales growth and provide my business with the best return on investment. With the benefit of this hands-on experience with the Promax solution and now joining the Promax team, I believe there is huge scope to assist and ensure all Promax NZ customers are utilizing the solution to its fullest potential.”

Sealord has an aggressive growth plan, key to the success of this objective was to  streamline their processes and systems which includes providing a single system which contains all the information on trade spend. The Promax system enables an integration of forecasting and budgets, financial administration, financial control along with improved visibility of trade promotional programs.

With such extensive functionality vital to the ongoing success of Sealord’s business, it’s not surprising that when choosing a Sales Force Automation provider, the seamless integration with Sealord’s ERP platform and the Promax Trade Promotion Management software enabling Sealord to automatically generate key sales performance and drill down on information by territory, store and individual product brand, was of key importance.

ComOps, a leading provider of business software products and services was chosen by Sealord for deployment of their mobile sales force automation solution among its New Zealand national sales force.  Remote access to head office systems in Auckland will ensure that sales teams and company management have daily synchronised data enabling visibility into the latest product, pricing and promotional information.  This will result in faster decision-making and improved customer service.

Ultimately, the Sealord sales team will be able to spend more time with customers making strategic decisions based on accurate promotions, pricing, sales reporting and stock data and less time manually forwarding information to head office.

The Promax Central European operation was established just under twelve months ago and has already achieved great success in the European market. Headed up by Dr. Andreas Enders, Promax Central Europe have continued to expand their team of TPM & TPO experts to support their growing stable of clients in this region.

Kristin Kolbe brings with her a wealth of industry experience and is recognized for her great accomplishments in developing and deploying TPO in her former company Bahlsen. Kristin studied Economics and was awarded a Young Academics prize in Germany in 2008. Out of her longlasting role as head of category management at Bahlsen she has a deep understanding of FMCG industry needs together with her dedication and passion to get the job done will be a huge asset to Promax as it propagates its best of breed TPM/TPO solution in this region.

Andreas Enders, President of Promax Central Europe, said: “I’m very pleased to announce that Kristin Kolbe has decided to join Promax. Kristin has an enviable reputation in the FMCG industry and this combined with her extensive experience and consummate communication skills will bring enormous benefits to Promax clientele. I am really looking forward to working with her during this exciting time.”

Don Nicol, CEO and co-owner of Promax, stated in addition: “We believe that the key to our success is our working environment where every Promax team member is considered family. With a mantra to continue to be the thought leader of the industry, every aspect of our product and customer service is built on a passion to surpass all expectations. I am very proud to welcome Kristin who shares this vision.”

Kristin commented, “I am really looking forward to working for Promax. I´ve been working on promotion optimization and volume planning for years on the other side of the table and never before experienced such an easily operated and flexible software solution. The team in Australia has more than 20 years of experience with FMCG companies and really understands their needs.”

Jennifer brings a wealth of CPG experience with 11 years at Nestle implementing Promax and CRM solutions as well as her recent role as Project Manager and Administrator of the TPM initiative at Stuart Alexander & Co.

With a Bachelor of Commerce (Management) from the University of Western Sydney, Jennifer started her career as a Legal Executive. With a desire to move into more diverse fields such as Consumer Behaviour and Trade Systems, Jennifer joined Nestle working in numerous international offices in the IT solutions area.

Don Nicol, CEO and co-owner of Promax Applications Group, said “We are very pleased to welcome Jennifer to the Promax team at this exciting time in the company’s global growth. Jennifer’s unique mix of IT solutions knowledge and implementation processes combined with her ability to understand our diverse range of customers’ needs, will be of great value to the company. I am pleased that our mission to build a world-class global software company and become an international employer of choice is well on track.”

Jennifer commented “I enjoy helping a business understand and refine processes and delivering a solution like Promax to achieve their objectives. A system shouldn’t overwhelm a company; it should be intuitive, value-adding, user-friendly and remove the need for people to perform manual tasks so they can utilise their time more effectively. I’ve used systems from both ends of the spectrum – and Promax is still the best I’ve used. It’s nearly ten years since I began my association with Promax and I am delighted to finally work for the company’.

With more than 20 years experience in the technology arena, Pat possesses a unique combination of global experience merging technology with business operations to deliver high quality solutions in various environments including consumer goods, healthcare, insurance and government industries.

Amongst Pat’s notable achievements is his unique ability to forge strong business relationships and customer loyalty, spearhead key business development strategies and achieve exceptional client satisfaction levels.

Having started his career in Operations and Senior Project Management roles, Pat is a former graduate of Edinboro University of Pennsylvania. Prior to Promax, Pat held senior management positions in global software enterprises focussing on Client Engagement for FMCG companies implementing Trade Promotions Management (TPM) and retail execution solutions.

This wealth of knowledge, management skills and experience in the North American market will be invaluable in supporting the Promax world class Trade Promotions Management, Trade Promotions Optimization and Volume Planning solution.

Don Nicol, CEO and co-owner of Promax Applications Group, said “We are very pleased to welcome Pat to the Promax team at this exciting time in the company’s global growth. Pat’s tenacious drive, proven track record in client engagement together with his ability to understand and support the challenges faced by FMCG companies aligns perfectly with Promax’s philosophy of forging strategic partnerships with our valued customers”.

Pat commented “I am very excited about joining Promax as it expands into the US market. Promax is a true thought leader in the Trade Funds Management and Volume Planning domain offering an extremely intelligent, high performance and scalable solution which has been quickly embraced by trade marketers globally, providing them with a rapid return on investment”.