Food & Beverage

The Food & Drink industry in the European market alone represents the largest manufacturing sector with a turnover of over €965 billion. It also represents the leading employer with over 4.4 million people and is a highly fragmented industry with over 310,000 companies and many more brands in each company’s portfolio.  (Source: CIAA Annual Report 2009)

With statistics like these it’s not difficult to appreciate the complexities of the global Food & Beverage industry and the challenges faced by today’s FMCG marketers in managing their Trade Promotion Management, Trade Fund Management, Trade Promotion Optimization and Volume Planning activities.

The Grocer publication quotes:

• UK manufacturers spend £8 billion a year funding trade promotions
• Retailers pocketed 90% of incremental promotion profits last year (2009) up from 78% in 2003
• 70% of manufacturers report “more” or “far more” sales were made on promotion compared with last year
• The proportion of sales made on promotion was reported as “too many” or “far too many” by 52% of suppliers

Promax have long been involved in the Food & Beverage industry with many international global brands embracing the Promax PX solution to Track, Predict and Optimize their Trade Promotions Management, Trade Fund Management and Volume Planning activities.

Some of our clients in this industry include:

• Heinz
• Goodman Fielder
• General Mills
• Kraft
• Sealord
• Twinings
• Ferrero
• Tetley
• Pernod Ricard
• SPC Ardmona
• Villa Maria
• Manassen Foods
• Stuart Alexander
• Valcorp Fine Foods
• Tegel
• Patties
• Griffins
• Green’s
• Safcol
• Cerebos

Visit our Resource Centre – Case Studies & Links to learn more.

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