How can we improve customer profitability with Promax?
Visibility of customer profitability is a key outcome from Promax. From a strategic perspective Promax allows the analysis of customer profitability and the optimisation of pricing strategies to maximise the bottom-line outcome for the company and its trading partners.
Throughout all stages of planning within Promax PX (Strategic & Tactical) the financial outcomes of the promotional plans are available. These results show information about the profitability of the deal for organisation and retailer. This allows the user to ensure that desired customer profitability targets are met.
Analysis of customer profitability occurs in the planning, execution and post event phases of the promotional program. Powerful goal seeking functionality allows the user to create promotional plans that need the desired financial goals in a quick and efficient manner.
Leave a Comment (* required fields)