Integration with the Promax Trade Promotion Management solution was integral to Sealord’s choice of SFA

1 Jun 10

The Promax Trade Promotion Management solution has been in place at Sealord since 2004 providing significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.

Sealord has an aggressive growth plan, key to the success of this objective was to  streamline their processes and systems which includes providing a single system which contains all the information on trade spend. The Promax system enables an integration of forecasting and budgets, financial administration, financial control along with improved visibility of trade promotional programs.

With such extensive functionality vital to the ongoing success of Sealord’s business, it’s not surprising that when choosing a Sales Force Automation provider, the seamless integration with Sealord’s ERP platform and the Promax Trade Promotion Management software enabling Sealord to automatically generate key sales performance and drill down on information by territory, store and individual product brand, was of key importance.

ComOps, a leading provider of business software products and services was chosen by Sealord for deployment of their mobile sales force automation solution among its New Zealand national sales force.  Remote access to head office systems in Auckland will ensure that sales teams and company management have daily synchronised data enabling visibility into the latest product, pricing and promotional information.  This will result in faster decision-making and improved customer service.

Ultimately, the Sealord sales team will be able to spend more time with customers making strategic decisions based on accurate promotions, pricing, sales reporting and stock data and less time manually forwarding information to head office.