Promax – Symbion Case Study
Symbion Health Limited’s Consumer division has launched the first phase of its Trade Promotion Management solution system, known as Promax that will drive efficiencies, improve speed to market and better align promotional strategy with sales execution, all leading to higher profit margins.
The Promax solution has been selected to provide a single system for all customer related sales and trade marketing activity for the national and state accounts of the company’s Consumer division. Symbion Consumer is the largest producer and marketer of vitamins and minerals in Australia. Its brands include Nature’s Own™, Cenovis™, Bio-Organics™, Golden Glow®, as well as the pharmacy antiseptic brand, Betadine®.
Promax – SPC Ardmona Case Study
SPC Ardmona have partnered with Promax to help optimize their trade promotions.
Retail and Food Service partners. After a comprehensive review and evaluation of the best solutions available both locally and internationally, Promax was selected as the best fit for SPC Ardmona’s requirements.
Promax – Sealord Case Study
Sealord Group Limited has announced they have selected Promax for promotional planning and trade spend management. The implementation of the system will commence in January to assist this rapidly growing business in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.
‘Our business operates in a very competitive category with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of our promotions and trade spend’, said Phil Knight, Sealord Australasia General Manager. ‘We believe the implementation of Promax will provide significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.’
Promax – Pharm-a-care Case Study
Pharm-a-care gains significant benefits from Promax Trade Promotion Management (TPM) solution
Pharm-a-care Laboratories Pty Ltd is an Australian owned Health, Beauty & Pharmaceuticals business selling more than 500 products to Australians through a national sales force calling on more than 4200 pharmacies, Department and Variety stores, as well as more than 1000 supermarket outlets.