Promax – Pernod Ricard Case Study
Pernod Ricard NZ is New Zealand’s largest wine company with brands that include Montana, Stoneleigh, Church Road and Corbans Wines. Part of the formula that has put Pernod Ricard in the enviable position as brand leader is a highly focused promotional program across their range of wine categories and diverse customer base.
Challenge: In 2005, Pernod Ricard made the decision to transform their trade promotional planning and trade spend management process and systems. Whilst the basic building blocks had been in place, Pernod Ricard wanted to provide a greater level of focused on the profitability of the promotional program and alignment of key performance indicators for the sales teams in relation to trade spend. The company set about implementing a new Trade Promotion Management (TPM) solution from Promax.
Promax – Cottonsoft Case Study
Cottonsoft is New Zealand’s only 100% New Zealand owned paper tissue manufacturer. Manufacturing in Dunedin, Cottonsoft supplies the popular toile tissue brands CottonSofts and Kiwisoft, and Tuffy Paper Towel. Cottonsoft also supplies product for the private label and Away from Home markets.
Cottonsoft has identified a need for greater visibility and measurement of its promotions as well as a need to review and streamline the entire sales planning processes. This includes the integration of strategy and business planning through to the execution of every promotion.
After a rigorous evaluation Cottonsoft selected Promax to enable promotional planning and trade spend management.
In budgeting, we must have the flexibility to allow for realignment of business rules on an as needed basis. Can Promax help?
The Promax PX solution is designed so that it scalable and flexible and can therefore adapt to the business requirements as required. For example, the solution allows the user to modify the accounting structure, deal type, calendars and other elements using standard functionality
Will Promax PX allow the changing of the number of consumer units within a case? At times the number of consumer units change within a case that affects the overall demand of the product. The system must be able to re-adjust the demand when there are changes to consumer units within the packaging.
Promax PX holds the forecast by Consumer unit (SKU) and uses the conversion factor (Base Units Per Saleable) to provide a forecast by Cases. Promax PX allows changes to be easily made to the Product & Account attributes which includes changes to the Base Units Per Saleable. If the volume impact needs to adjusted Promax PX has the ability to scale both the Baseline & Promotional Uplifts Independently.