Promax makes significant impact on consumer goods industry

ATLANTA and SYDNEY – Promax Applications Group today announced that it has been awarded the CGT (Consumer Goods Technology) 2011 Editors’ Pick Award.

CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 11th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.

Promax was awarded a 2011 Editors’ Pick Award as the Promax PX Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solution has been recognized as making a significant impact on the consumer goods industry.

Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive this distinguished accolade from CGT. Promax views Trade Promotion ….

Sydney, Australia – Promax Applications Group, a world-leading specialist in trade promotions  management and optimization solutions, today announced that Valcorp Fine Foods has successfully gone live with the Promax PX system.

Valcorp, a dynamic business responsible for some of Australia’s most loved premium food and beverage brands has always appreciated the importance of integrated business systems to not only maintain but to also increase their commanding position in the market place.

One of a number of IT initiatives currently underway in the group was the decision a few months ago to replace Valcorp’s primary Trade Spend and Forecasting system.  This was driven by a demand to provide the Account Management team with a better promotional accrual management system and to generate more accurate forecasts for the Procurement Team.

The implementation of the Promax PX system will provide Valcorp the ability to further enhance their efficiencies in planning and evaluating promotional profitability, improved visibility of baseline sales and promotional uplift resulting in seamless communications and collaboration with demand planning.  The Promax PX system’s extensive reporting capabilities will also be an invaluable tool providing instantaneous data helping them refine promotional plans and build value in the brands they represent.

In line with Valcorp’s mission to build long term relationships with their brand principals, this philosophy also spans their approach to IT systems partners such as Promax.  The implementation of Promax PX together with additional analytics functionality and interfacing with other Valcorp systems has been carefully planned.  Mark Dawson, Commercial Manager of Valcorp Fine Foods commented “I am pleased to report the implementation of Promax PX coming in on time and under budget.  This has been achieved through the hard work and dedication of our project management team together with the tireless effort and attention to detail provided by our Promax Implementation Consultant.  The extensive systems and interfacing knowledge provided by Promax has made what is often perceived a somewhat complicated process, a relatively easy one”.

Promax Trade Promotion Management Software

Tired of using Excel spreadsheets to attempt to manage your valuable Trade Promotion funds and under pressure from Senior Management to not only provide a best practice approach but reduce spending and improve profit margins and volume? Read how the Promax PX Trade Promotion Management software and Trade Promotion Optimization software solution will become your saviour.

As with any new system, you need to do your homework and evaluate the associated costs and impacts on the business.  A step-by-step plan is vital to ensure you make the right selection and achieve a rapid return on investment.  You’ll also need to put together a valid and robust business case to justify your recommendations for implementing this new tool.  So, what should you consider?

• Determine your goals – what are you trying to achieve eg improved productivity, greater visibility of trade promotion effectiveness, more accurate accruals and payment systems, improved Strategy Planning and Budget development, more time for the salesforce to concentrate on the job of signing the deals
• What impact will a new system have on the business? – implementation process, training, user acceptance
• Cost – do you have a budget and what cost savings can you expect?
• What are the other IT considerations eg interfacing with your ERP, additional hardware requirements, on-premise or cloud computing
• Software vendor experience, support and success rates

The Promax team of specialists have extensive experience in the typical RFP (Request for Proposal) process and will be able to provide you with detailed information and responses to all your questions.  Contact Promax to learn more & arrange a web demonstration or register for one of our latest webinars.

Promax is proud to be a Gold Sponsor

Promax is proud to be a Gold Sponsor of this exciting event where our Trade Promotions Management & Optimization software solution will be exhibited.

Don’t let your Trade promotion funds go up in smoke!

Contact the Promax team to make an appointment and learn how Promax PX will revolutionize your promotional effectiveness, improve Gross Margins and promotion ROIs and achieve a better utilisation of working capital.

• Optimize pricing & promotional frequency to maximise profitability whilst meeting your customer’s expectations.
• Track individual promotions and evaluate performance against budget.
• Use Strategic Planning & Budgeting functionality in the joint business planning process
• Use multi-causel modelling to see the effect of pricing, store display, advertising etc on volume
• Gain increased visibility of your business metrics

Venue:  Ritz Grand Lakes, Orlando, FL
October 24-26th, 2010