Atlanta, USA – Promax a world leading specialist in Trade Promotion Management and optimization solutions (TPM & TPO), today announced the appointment of Alan Miller as President of Promax Americas.

With a proven track record for successfully establishing international software companies in the Asia Pacific and US markets, Alan Miller is well positioned to propel the launch of Promax in the Americas.

Düsseldorf, Germany –  Promax Applications Group, a world-leading specialist in trade promotions management and trade promotion optimization solutions, today announced that it has commenced the implementation of Promax PX at Henkel Corporation in Germany and The Dial Corporation, a company of Henkel in North America.

Driven by an intensive review of sales processes, Henkel’s goal was to establish a Business Process Blueprint covering Trade Promotion Management (TPM) and Volume Planning on a European level but also aligning this to their requirements in the North American market. The key drivers in selecting the Promax solution were improvements in promotion ROI/margin, promotion forecast efficiency, international customer management, demand forecast accuracy and to achieve a common TPM solution globally.

Manassen Foods, Australia’s leading independent grocery importer and distributor, utilises the Promax Trade Promotions planning, Trade Promotion management and Trade Promotion optimization solution to support its unparalleled focus on Sales, Marketing & Brand building.

Manassen Foods is a privately owned Australian company dedicated to serving the Australian Food Industry. Their Brand portfolio is diverse and spans across many food categories in the Retail and Foodservice sectors.

Auckland, New Zealand – Promax a world-leading specialist in trade promotions planning, trade promotion management and trade promotion optimization solutions (TPM & TPO), today announced the appointment of Stephen MacKenzie as Professional Services Lead for the New Zealand market.

Promax have a rich client base in New Zealand with many acclaimed brands in the FMCG industry in the retail grocery sector, food service sector and the liquor/beverage industry.