The Promax Trade Promotion Management solution has been in place at Sealord since 2004 providing significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.

Sealord has an aggressive growth plan, key to the success of this objective was to  streamline their processes and systems which includes providing a single system which contains all the information on trade spend. The Promax system enables an integration of forecasting and budgets, financial administration, financial control along with improved visibility of trade promotional programs.

With such extensive functionality vital to the ongoing success of Sealord’s business, it’s not surprising that when choosing a Sales Force Automation provider, the seamless integration with Sealord’s ERP platform and the Promax Trade Promotion Management software enabling Sealord to automatically generate key sales performance and drill down on information by territory, store and individual product brand, was of key importance.

Kaiserslautern, Germany – Promax a world-leading specialist in trade promotions planning, trade promotion management and trade promotion optimization solutions (TPM & TPO), today announced the appointment of Kristin Kolbe as VP Sales, DACH.

The Promax Central European operation was established just under twelve months ago and has already achieved great success in the European market.  Promax Central Europe have continued to expand their team of TPM & TPO experts to support their growing stable of clients in this region.

Sydney, Australia  – Promax  Trade Promotion Management (TPM) & Trade Promotion Optimization (TPO) solution specialist, continues to attract new talent with the addition of Jennifer Mavay to their specialist Consulting team.

Jennifer brings a wealth of CPG experience with 11 years at Nestle implementing Promax and CRM solutions as well as her recent role as Project Manager and Administrator of the TPM initiative at Stuart Alexander & Co.

Atlanta, USA –  Promax Trade Promotions solution specialist, today announced the appointment of Pat Zalewski as Vice President Professional Services & Support, North America.

With more than 20 years experience in the technology arena, Pat possesses a unique combination of global experience merging technology with business operations to deliver high quality solutions in various environments including consumer goods, healthcare, insurance and government industries.