Promax TPM specialists, appoints Sales Director to UK team
London, UK – Promax Trade Promotions solutions specialist, today announced the appointment of Jason Murphy as Sales Director for their UK region.
With a 20 year track record of success of helping consumer products companies with projects ranging from Advanced Demand and Supply Chain Planning to Product Life Cycle Management. Jason’s past experience facilitates a diverse understanding of CPG companies all the way from the manufacturing level through to sales, marketing and finance.
Promax Trade Promotions Management expand successful implementation to Beiersdorf UK
London, UK – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has commenced the implementation of Promax PX at Beiersdorf UK.
Beiersdorf UK are going forward with Promax PX following on the successful implementation of the software in their sister company in Australia and New Zealand (ANZ). The ANZ implementation went live early in 2010 and will be fully integrated into the business‘ SAP enterprise system. Visibility, control and a true insight into promotion effectiveness and efficiency are the key deliverables from the Promax PX project. The BDF account managers will gain insight into customer profitability and promotion viability both pre-and post the events. An outstanding aspect of the project has been the development of a workflow and authorisation framework to ensure real time updates of forecasts for trade spend accruals.
Promax – Valcorp Case Study
Valcorp Fine Foods has built a very successful business managing premium food and beverage brands that include Lavazza Coffee, La Gina, Sirena, and Dilmah.
Valcorp announced they have selected the Promax TPM System to drive the transformation of promotional planning and trade spend management in their business.
Valcorp faced a common situation where maintaining systems to plan promotions, forecast accruals and track trade spend and claims was becoming an administrative nightmare. As the existing systems were not integrated, they required large amounts of data to be transferred and then reconciled. ‘We have seen first-hand the risks of having information in separate systems and spreadsheets. The risks of having a trade spend blow out are real and very significant given the size of the deals’, said Michael Hart, Group Marketing Manager Valcorp Fine Foods.
Promax – Tetley Case Study
Tetley Australia announced they have implemented the Promax promotional planning and trade spend management solution. This will assist in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.
‘Tea is a very competitive market with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of trade spend’, said Robert Harris, National Sales manager Tetley Australia.