Promax – Pernod Ricard Case Study
Pernod Ricard NZ is New Zealand’s largest wine company with brands that include Montana, Stoneleigh, Church Road and Corbans Wines. Part of the formula that has put Pernod Ricard in the enviable position as brand leader is a highly focused promotional program across their range of wine categories and diverse customer base.
Challenge: In 2005, Pernod Ricard made the decision to transform their trade promotional planning and trade spend management process and systems. Whilst the basic building blocks had been in place, Pernod Ricard wanted to provide a greater level of focused on the profitability of the promotional program and alignment of key performance indicators for the sales teams in relation to trade spend. The company set about implementing a new Trade Promotion Management (TPM) solution from Promax.
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