Personal care products are generally used for personal health and hygiene. It includes products ranging from body talc, body scrub, tooth paste & other dental care products, bathing salts, bathing gel, essential oils, moisturizer, skin creams, face wash, hair oil, hair shampoo, hair conditioner, soap, nail &cuticle care products to cosmetics.
Cosmetics and beauty products have been in use for thousands of years. The first archaeological evidence of beauty and cosmetics usage is found in Egypt around 3500 BC during the Ancient Egypt times with some of the royalty having make up such as Nefertiti, Nefertari and even the mask of Tutankhamun.
Over recent years, people have become more conscious about their appearance and look, leading to a huge demand for these products throughout the world. However as the world slowly emerges from the grip of recession, it is clear attitudes have changed among many consumers. Some are opting for lower-priced brands, but more of them look for high-quality products at reduced prices. A number of prestige players are adapting to this decline by bringing out more affordable lines, and others are seeking ways to improve the effectiveness and efficiency of their Trade Promotion Management activities. It is clear that the brands that will sustain the highest long-term growth are those that stand out from the crowd and offer consumers real value for money.
Promax have long been involved in the Pharmaceutical OTC and Personal Care industries with many international global brands embracing the Promax PX solution to Track, Predict and Optimize their Trade Promotions Management, Trade Fund Management and Volume Planning activities.
Some of our clients in this industry include:
- Johnson & Johnson
- PZ Cussons
- Church & Dwight