ATLANTA and SYDNEY – 2 February, 2012 – Promax Applications Group, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced that it has received another CGT (Consumer Goods Technology) Award – the 2012 Readers’ Choice Best in Class for Trade Promotion Management (TPM) solutions.
CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For the 12th year in a row, CGT asked its subscribers of over 58,000 influencers and business-decision makers across business and IT, to identify their most valued and used solution and service providers across 10 categories including Trade Promotion Management and Trade Promotion Optimization.
Don Nicol, CEO of Promax commented, “We are delighted and extremely proud to receive our second prestigious award from CGT. In 2011, we received the Editors’ Pick Award due to the significant impact our solution was having on the consumer goods industry. Since then, Promax has continued its thought-leadership position with extensive Research & Development this year further enhancing the modeling, analytics and optimization functionality to the already rich footprint of Promax PX. Promax Applications Group is 100% dedicated to Trade Promotion Management & Optimization arena, so our solution is designed to meet the specific needs of consumer goods companies. The Promax commitment to providing a world-class best practice TPM/TPO solution is obviously having a positive impact on our users who participated in the CGT Readers’ Choice survey”.
The Promax PX solution enables TPM within an integrated environment that allows business to model, optimize, forecast, budget, execute, manage and measure product and customer performance within one country or across the globe. The Promax PX solution has been embraced by many notable consumer goods companies globally with major contracts continuing to be won in the USA, UK, Japan and Asia Pacific regions.”
“Promax developed the PX solution to be an “out-of-the-box” application. All of our customers use the same application and customizations are only required to meet specific unique business process requirements. This means the consulting and implementation effort to install Promax PX is massively lower than that of other systems that take a “toolbox” approach to TPM. While other vendors are developing new software to meet a functional requirement, Promax is advising which parameters and switches need to be configured in the standard application to meet the same requirement. The cost of ownership and upgrade path with Promax is lower and easier to manage than that associated with vendors that have the “toolbox” as their software.”
Promax Applications Group (PAG) is a world–leading specialist in trade promotion planning, management, and optimization solutions. With headquarter operations based in Australia and offices in New Zealand, Japan, Central Europe, United Kingdom and North America, PAG boasts an impressive stable of global consumer goods companies such as Kimberly-Clark, L’Oreal, Heinz, Johnson & Johnson, Beiersdorf, Henkel and many others. Our solutions are the result of more than twenty years experience working in close collaboration with leading consumer goods manufacturers, retailers and distributors.
The Promax PX solution has been designed to allow a seamless, automated process to Track, Predict and Optimize promotions and trade spend. It incorporates the most sophisticated tools to maximize a client’s return on trade spend investment and deliver optimal outcomes for retail partners.
CGT is the leading US based business and technology resource for the Consumer Goods industry. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking.
More details about CGT can be found at www.consumergoods.com
For further information contact:
Promax Applications Group
T +61 2 4982 2262