Resource Centre

Promax is pleased to provide the following information resources as a service to our Clients. The articles, books and website links in this section provide a rich repository of material that can help you keep up-to-date with current thinking in trade promotion management and other retail-related topics.

Many of the articles are authored by Geoff Cutler, a founder of Promax and a recognised international expert on topics related to trade promotions management.

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