With a mantra to be the thought leader of the industry, every aspect of our product and customer service is built on a passion to surpass all expectations. Promax have therefore developed a range of white papers that are designed to be an informative tool in understanding the vast functionality of the Promax solution and in meeting the dynamic needs of your business.
This collection of documents is always evolving, therefore if you have a specific topic which you would like us to address please contact us or post your suggestions or comments.
Wipro Promax Analytics Solutions Whitepapers cover important topics in the following categories:
Trade Promotions Management is a challenge faced by most CPG/FMCG companies around the globe. Key Account Managers and Category/Brand Managers are responsible for developing and implementing a promotional programme which delivers the maximum return on investment and manages the trade off between incremental volume and maintenance of a reasonable level of trade spend.
Sales & Volume Planning, Forecasting & Modelling
Most computer based demand planning systems were derived to solve the problems of manufacturing and purchasing organizations with large SKU (Stock Keeping Unit) counts and limited amount of “market intelligence” on consumer demand signals. The frustration for CPG businesses is these tools do not deal effectively with those products that are highly promoted.
Reporting & Analysis
The stakeholders involved with promotion activity extend beyond the user base of Promax PX and can include the executive team, customers, supply chain and marketing to name a few. The reporting facilities inside Promax enable visibility of key information via global dashboards, web based reports and scheduled output to spreadsheets.
Fundamental to the implementation of Promax PX is establishing communication of essential data between its database and that of the other systems in the business environment.
As many CPG companies strive to implement Best-in-Class procedures, too often they attempt to bite off more than they can chew. The temptation to introduce a Trade Promotion Optimization (TPO) solution well before they have a reliable, stable and quality Trade Promotion Management solution in place is also always a battle.
Technical Architecture & hardware
As with any new system, you need to do your homework and evaluate the associated costs and impacts on the business. A step-by-step plan is vital to ensure you make the right selection and achieve a rapid return on investment. You’ll also need to prepare a valid and robust business case to justify your recommendations for implementing this new tool. Along with all these considerations, you’re probably also facing the debate with your IT specialists as to whether a specialised out-of-the-box Trade Promotion Management/Trade Promotion Optimization solution is going to be a better option than utilizing a single solution provider who is also providing your ERP services.