Promax – Sealord Case Study
Sealord Group Limited has announced they have selected Promax for promotional planning and trade spend management. The implementation of the system will commence in January to assist this rapidly growing business in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.
‘Our business operates in a very competitive category with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of our promotions and trade spend’, said Phil Knight, Sealord Australasia General Manager. ‘We believe the implementation of Promax will provide significant benefits towards achieving improved customer information, trade spend control, promotional effectiveness, trade spend administration and financial performance.’
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