Promax Applications Group is a world–leading specialist in Trade Promotion Management & Trade Promotion Optimization, Forecasting & Volume Planning, Customer Account Planning & Budgeting, Modeling & Optimization solutions.

Promax Applications Group has a range of software products and associated services.

Promax PX

Promax PX has a number of modules and their implementation has some interdependencies. The core module (Track) is a prerequisite to all other modules.

The Promax PX Modules are;

Track

This is the basic Trade Promotion Management (TPM) functionality that will allow a customer to establish a Promax PX database with;

• Account and Product hierarchies.
• General Ledger Spend and Activity Types.
• Plan and track promotions via the Promotions Dynamics and related dialogues.
• Track claims, settlement deductions and rebates.
• Create volume estimates using Volume Planning and communicate ex-factory forecasts to supply chain planning.
• Pre & Post financial evaluation
• Interface data and timed transfers with external systems including ERP and Syndicated Data sources.
• Ability to import budgets/targets but no budget/target creation capability.
• User roles, workflow

Predict

This is the modelling capability using the non-linear multi-causal regression of multiple causal effects on consumer demand. The implementation of this module will allow the TRACK module functionality to be “predictive” thus automating volume estimates for promotions. The incorporation of the PREDICT module also changes the method for the determination of baseline or normal sales volume. The PREDICT functionality will substitute the manual seasonality of volume planning with trend modelling incorporating baseline causal components if appropriate.

Optimize

The OPTIMIZE module is the ultimate in closing the loop on the business solution. It incorporates the following capabilities;

Strategic Optimization

The ability to analyse past scan data and model the price elasticity and profit profiles of each account/product combination. Optimise pricing to maximise profit and change the promotion strategy to drive the financial outcome toward a business objective.

Develop multiple scenarios and ultimately record price and promotional frequency policy within the database for use on creating a time phased constrained strategy.

Strategy Planner

A high level time-phased slotting board for modelling multiple scenarios that can potentially be used as the basis of promotion planning and execution as well as budget development.

Goals, Targets, Quotas and Budgets
(currently Budget Strategy, Management & Distribution)

Create, analyse adjust and optimize a range of historical or forecast data sources to devise records for comparison against actual and forecast for volume revenue and spend in a given time window. Populates budgets/targets/goals on multiple key metrics throughout Promax PX as the core sales planning and execution tool in the organisation.

Promax AnalytX

The Promax AnalytX product is a reporting OLAP environment that offers insight to Promax PX data. This product has two components (modules) of which the Base module (Cube) is the mandatory requirement. Customers can choose to purchase Promax AnalytX BI which is the OLAP and Relational reporting engine, or the client can report on the Promax AnalytX Cube with the OLAP reporting tool of their choice, e.g. Cognos, BO, Excel, etc.  Refer to the AnalytX sub category for more information.

The Promax AnalytX modules are;

AnalytX Cube

The IP licensed in this module is the code that creates and maintains an OLAP Cube in MS SQL Server – Analysis Services for ;

Dimensions

• Account Hierarchy
• Product Hierarchy
• Time
• General Ledger types

Measures for Budget, Actual and Forecast

• Volume
• Sales Revenue
• Spend

PAG provide the data loading code and scripts to configure the cube.

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