AnalytX

Promax AnalytX

Promax AnalytX is a complete end-to-end business intelligence (BI) solution that enables businesses to derive greater insight and value from their Trade Promotion Management data, giving users the ability to analyse data, identify trends and make better-informed business decisions, faster.

Built on the Microsoft BI platform, Promax AnalytX is an open, highly interoperable solution that enables users to leverage their existing in-house skills and investment in Microsoft® technology, leading to faster deployment and a lower total cost of ownership (TCO).  This affordable, low-risk solution offers both the flexibility of a BI tool framework and the usability of a pre-packaged analytics application, making sophisticated analytical capabilities accessible to practical companies seeking rapid results.

Promax AnalytX is designed to give users at all levels of your organisation the ability to get answers that will help them make informed, data-driven decisions, identify and react to trends, monitor progress towards corporate goals, take corrective action in a timely manner when needed, and pinpoint unexplored opportunities.

Make Better-informed business decisions

Promax AnalytX lets you review past performance, but to make critical daily business decisions you need to know where you are now – and where you’re headed.  Promax AnalytX provides the tools to understand even the most complex business data and answer key sales questions to assist in timely decision-making.  Spot trends, identify factors, and make more confident business decisions based on sound data.

Data-based decisions with insight and confidence

Imagine you’re driving your car without a fuel gauge or having the speedometer right in front of you and not being sure if it is showing you your current speed or the speed 15 minutes ago.  With the fast pace of business today shouldn’t your real-time business matrix be as easy to check as your car’s dashboard?  Promax understands that you simply can’t run a successful business today if you’re driving blind.  That’s why Promax PX incorporates powerful reporting and analytics capabilities.

As a CPG Customer Account Manager no doubt your business is changing all the time and nothing is more frustrating than not being able to get your hands on up-to-date information, not only for sales, but marketing, forecasts, promotions and customer service.  You want visibility into all aspects of the business and you want it right now.

Comprehensive Visibility

Promax has been in the business of Trade Promotions Management for a long time and we understand that you need confidence and visibility across your entire business, but also you need an ability to be able to customise the information you receive as your business changes.  You need real-time business intelligence, that you can act on with speed and confidence, knowing that your decisions are based on up-to-the-minute data.

With Promax PX it is hard to get away from the key metrics of your business because right at the welcome screen is a dashboard of your key business indicators that you see immediately as you login to Promax.  Alternatively you can obtain the same information on your Outlook screen or as your homepage on your Internet browser.  This gives you an “at a glance view” of whatever is important to you, whether you be the Account Manager or the Chief Executive.

For example, the Woolworths retailer account may be your responsibility and you need visibility into everything that is going on in that account.  In Promax PX you can easily set up a custom dashboard that reports to you the key metrics about this account to show the business performance of the entire operation.  Not just forecasts of sales and volume, but marketing activities, analysis of recently completed promotions, their effectiveness and efficiency and what return on investment they delivered.

Maybe you want to know the status of outstanding claims for payment or new promotions that need to be confirmed.  You can track it all in Promax PX.  And, because it’s real-time data, you can track it even if it was entered a few minutes ago – right there in your Promax dashboard!

Advanced Customisation Made Easy

Even if the data did not originate in Promax you can still see it.  Promax integration with other business systems is flexible, configurable and efficient.  So, if your company’s business system is SAP, for example, you can have visibility into which of your customers or products have outstanding claims, orders and update prices with the latest promotions.  All right from inside Promax!  And if you can’t live without your spreadsheet, you can integrate Promax into Excel as well, so your spreadsheet data is automatically updated for you.

Dashboards are great for the high-level, but if you’re a details person, Promax makes it very easy to find the details that you want, and quickly.  Let’s say you’re curious as to how a promotion that completed a few days ago performed at your customer.  How did it go?  Did we achieve our expectations?  How did it affect other customers?  Was it profitable?  Did your customer thing it was profitable?  With Promax AnalytX you can drill right back to that report in a flash.  You can see how the promotion performed and the sales and profits on each individual product.  You can amend the accrual right there in Promax.

Do-it-yourself:  Easy to customise

What if you noticed in that promotion that we were pricing a little too low for your taste and you anted to keep an eye on the situation?  You really don’t have the time to export, crunch a bunch of numbers in the spreadsheet or wait for IT to set up some reports for you.  In Promax even non-technical business users can easily customise reports and dashboards.  A wizard walks you step-by-step through to creating something new.  Or you can point-and-click your way to updating an existing dashboard with, for example, a new pricing graph.  Or even better you can set a new price floor and Promax will automatically highlight to you the deals that you need to pay attention to.  You can also set up calculations and formulas, just like in Excel, so you can run any sort of calculation or analysis that you need right in Promax.

Head off potential problems

Promax is the key factor in giving you the ability to head off potential problems and make good business decisions with confidence.  For example, if you’re a Sales Director you will probably want to keep pretty close tabs on trade spend or trade fund management and the level of discounting your account managers are planning.  You want to be advised if an account manager is intending to agree to a discount below your price floor.  With Promax you will get alerts on your personal dashboard or through email advising you of deals that don’t meet your criteria.  This way you can make sure that the trade spend you plan is giving the results you expect.

Informed and In Control

At the end of the day Promax will help you make immediate data driven decisions with confidence.  You can base your decisions on real-time information, you can customise it so you can get just what you need, and you can drill down to all the detail that you want.  And, since all your other systems are integrated with Promax, you get a single comprehensive view of all your customers.  All of this is available to you instantly without pestering your IT group to run and update reports.

Deploy an AnalytX solution for less

As the Promax AnalytX solution is based on the Microsoft BI platform it enables you to leverage existing licenses and in-house skills to implement a cost-effective solution that requires only a fraction of the usually high resources, time and costs to deploy a decision-support system.  Its Microsoft foundation gives Promax AnalytX a familiar interface and features, easy for users at all levels of the organisation to learn and use.

Get fast results with out-of-the-box functionality

Out of the box, Promax AnalytX allows you to quickly assemble extract, transform and load (ETL) routines, data mart schema, and reports to generate a prototype AnalytX solution in days, not months.  Slice and dice data, drill down for detailed information, perform reporting on exceptions, implement user-defined measures and alerts, and create dashboards, ad hoc reports, and charts to gain deep insight into customer behaviour, campaign effectiveness and sales opportunities.

Improve sales forecasting

Promax AnalytX enables sales managers to examine their promotion pipelines in near-real-time to recognize trends and spot deviations from existing forecasts.  Users can track the opportunity value versus booked revenue by region, product, source and time.  Drilling down into related details, they can identify specific opportunities, regions, and sales agents, looking for tell-tale signs of problems such as understaffing or ineffective sales reps.  Rapid, regular analysis identifies problems sooner, avoiding costly oversights and allowing for timely corrective action such as territory and account-management changes.

Contact us for a demonstration to view how your business can easily benefit from implementing real-time, easily customisable analytics right at the fingertips of your business users. 

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