Trade Funds Management

Trade Funds Management can be broadly defined as the ability to track, monitor and control the flow of trade dollars from initial funding through payment for trade related activities.  Overall, Funds Management capabilities play a critical role in providing financial control in the TPM system.

Funds can be created at any time however would typically be established annually prior to the start of a new planning year.  These funds could be considered as buckets of money allocated to specific Accounts or Product hierarchies.

This functionality introduces specified limits on the sales team’s expenditure. Basically, Promax would track commitments of funds on promotion against predefined limits. If those limits are breached, the Promax solution will not allow the promotion to be authorized and adjustments must be made to the funds. These adjustments could come in the form of a transfer from one fund to another or the allocation of some money held in reserve by the fund owner. Once the fund has been topped up the promotion can be confirmed.

The intent of this functionality is to ensure that trade spend cannot be over committed by the sales team without management oversight.

A few key features of Trade Fund Management are:

1.  You can define fund(s)

• types
• rates

2.  You can allocate

• fixed amounts
• rates

3.  You can accrue, monitor, re-allocate or close funds

4.  Funds are automatically apportioned to promotions when confirmed

5.  It ensures no overspending, before you confirm the promotion

6. Ability to apportion funds to spend categories within an account

7.  Assists to tightly control and manage valuable trade funds

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