Promax – Symbion Case Study
1 Jan 10
Symbion Health Limited’s Consumer division has launched the first phase of its Trade Promotion Management solution system, known as Promax that will drive efficiencies, improve speed to market and better align promotional strategy with sales execution, all leading to higher profit margins.
The Promax solution has been selected to provide a single system for all customer related sales and trade marketing activity for the national and state accounts of the company’s Consumer division. Symbion Consumer is the largest producer and marketer of vitamins and minerals in Australia. Its brands include Nature’s Own™, Cenovis™, Bio-Organics™, Golden Glow®, as well as the pharmacy antiseptic brand, Betadine®.
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